Goal Of Project
The purpose of this project is to explore the correlation between the rise of social media, and consumerist habits, and trends, more specifically within the clothing and fashion industry. This project will reach a target audience of young adults ages 17-25 using surveys, interviews, and methods learned from these two semesters and achieve the data to understand the effects social media has in creating consumerist trends in fashion and used as a marketing tool for companies. This research could help businesses, and entrepreneurs in expanding and marketing their content to a wider audience through understanding the power of social media to attract higher sales or interaction. The rise of new apps such as Tik Tok and the expansion of Instagram and Twitter have allowed many companies to expand themselves and their products through the media posted on these apps.
- What relationship consumers have to social media?
- How social media promotes consumer goods?
- Does social media have an overall effect on consumer trends and habits?
Lightning Talk
Project progress
Summary Report
About Me
Julio Balda
Julio Balda is a 4th year student at Ryerson University's Professional Communication program. Julio has a passion for the arts and creative fields such as photography, music, aesthetics, and more. Julio is passionate about merging new and old media through content creation. He hopes to merge his love for the arts, and communications with digital platforms such as social media and hopes to find a career that helps him reach wide audiences.