Logo Concept #2

HEPTAGONAL ARROW

This concept utilizes an abstract representation of a compass and directional arrow. The 7-sided geometric shape surrounding the arrow is known as a heptagon. The design choice for using such a shape rests in a two-fold desire: to create visual interest and to represent a theological significance.

From a Evangelical theological standpoint, the number Seven is used throughout Scripture as a representation of perfection, completeness, or fullness. The heptagonal shape of the logo serves as a reference to this idea. THRIVE ADVENTURES wants to help others experience life as it should be, in all of the fullness that God has intended.

The thief comes only in order to steal, kill, and destroy. I have come in order that you might have life—life in all its fullness. (John 10:10 - GNT)

The "T-shaped" arrow can be loosely seen as the first initial of the ministry of THRIVE and points upward towards Christ as its True North.

The red-orange color of the logo was chosen to represent the blood Christ shed so that we might have life as well as the fiery passion with which THRIVE carries out its mission and calling. The rounded edges of the logo and typeface create a very modern and inviting feel.

This concept is very simplistic yet innovative, intriguing, symbolic, and bold.

ALTERNATE LOGOS

Digging Deeper

Life in all its fullness.

SEVEN GUIDEPOSTS

• Full of Adventure
• Full of Understanding
• Full of Beauty
• Full of Love
• Full of Acceptance
• Full of Grace
• Full of Truth

Contextualization

Seeing each of these logos used in context on business cards, apparel, and ministry assets is often helpful in determining how the brand will look and feel to you and to your audience. It can reveal new possibilities as well as potential limitations.

Business Cards

Apparel & Gear

Logo & Images

Next Steps

Choose a design direction

Polish and refine the logo

Finalize the design

Set a brand direction

Create digital and print assets

Brand launch