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Nature + Climate social toolkit for cop26

Please join is in encouraging world leaders to include nature and biodiversity as key components of a solution for climate during COP26.

These graphics are designed to be shared on Ocean Day (November 5) and Nature Day (November 6). Let's flood social media with color to showcase the importance of nature during the COP26 negotiations!

We encourage you to use these graphics, but if you'd like to create your own that follow the color scheme, here's a quick guide for doing so.

We invite you to share this toolkit with your colleagues, partners, and friends.

Ocean Day | Nature Day | 30x30

Ocean Day: Nov 5

Formatted for Twitter, Facebook, and Instagram

Sample Social Posts

  • There is no future without a healthy ocean. At #COP26, world leaders must commit to ambitious funding and policy changes to protect the ocean for climate and biodiversity.
  • Did you know that the ocean absorbs 25% of all CO2 produced by humans and is the largest carbon storehouse on the planet? Protecting the ocean is an investment in a healthy and resilient future. #COP26
  • Prioritizing ocean conservation is critical as world leaders meet to accelerate action toward meeting the goals of the Paris Climate Agreement. There is no future without a healthy ocean. #COP26

Nature Day: Nov 6

Formatted for Twitter, Facebook, and Instagram

Sample Social Posts

  • The biodiversity and climate crises are interlinked and need to be solved together. World leaders must tackle these planetary emergencies in tandem to succeed on both fronts. #COP26
  • Nature can provide up to 37% of the mitigation needed to meet the goal of the #ParisClimateAgreement. Protecting at least 30% of the Earth by 2030 will not only help mitigate climate change but will also strengthen resilience and adaptation. #COP26
  • Protecting nature is an investment in a healthy and resilient future. We cannot solve the issue of climate change without also solving the challenge of biodiversity loss and degraded ecosystems. #COP26

30x30

Formatted for Twitter, Facebook, and Instagram

Sample Social Posts

  • Protecting at least 30% of global land and ocean by 2030 will not only help turn the tide on biodiversity loss but will also increase resilience and adaptation to climate change. #30x30 #COP26
  • Protecting 30% of the Earth's lands and ocean is part of an effective and efficient solution to tackling the dual crises of climate change and biodiversity loss. #30x30 #COP26

Quick Guide for Creating Your Own Color Graphics

If you prefer to use your own graphics and messaging, we ask that you still follow the color scheme so we all stand in solidarity! We encourage your messaging on the graphics to be short and simple and have a large impact.

Here are some additional tips:

  • Main Font: Aktiv Grotesk; White; Bold; 185-260 px depending on the length of the message (The text should dominate the bulk of the graphic space as in the examples provided.)
  • Sub Font: Myriad Pro; White; Regular; 68 px depending on the length of the message
  • Color: The images should stay within the suggested color palettes if at all possible and the blue/green color should be the overwhelming color if not the only color that dominates the image as exemplified in the examples provided.
Suggested Green Color Palette: #03A20B #03930A #038609 #037A08 #036F07 #036506 #035B05 #035205 #034A05 #034304 #033C04
Suggested Blue Color Palette: #1483FF #0076FA #006BE3 #0061CE #0058BB #0050AA #004899 #00418A #003A7C #003470 #002F65

Sample social cards created by WWF International (also free to use) following the color theme and guidelines outlined above.

Resources

For more information, please visit:

Contact

Questions? Please contact Mary Price at mprice@ngs.org.