It's that time of year again. Hatch, Pueblo and all the other amazing peppers are in season.
Retailers delight in big promotions, like this one at Central Market in Austin, Texas. This is the 22nd year of CM's annual Hatch chili festival.
But how do retailers make pepper magic?
Ready to make some magic? Here's the 10-Minute Merchandiser's guide to a DIY Pepper Roasting set-up.
