Welcome to VeBe
VeBe is an application that makes shopping for vegan beauty products in stores easier than ever through the use of a scanner. This app guides consumers to healthier beauty product options that benefit animals, as well as themselves.
VeBe provides users with information regarding vegan beauty products and their contents. This gives users access the ability to ensure that they are investing in a healthy and safe product.
“Confusion definitely exists when it comes to distinguishing between cruelty-free beauty products (not tested on animals) and vegan beauty products, which have not been tested on animals and contain no ingredients derived from animals. Add to this the lack of legal protection around the term ‘vegan’ and we end up in a situation where ethical consumers can be forced to do a lot of digging before they are confident that they can buy a product."
-Danielle Saunders, Communications Manager at The Vegan Society
Additional Survey Questions
- If you've never tried vegan beauty products would you like to?
- How much time do you normally spend in stores looking for beauty products?
- How do you stay up-to-date on new vegan beauty products? (Choose all that apply.)
- What do you find hardest about searching for vegan beauty products? (Choose all that apply.)
- How do you find information about vegan beauty products? (Choose all that apply.)
site visit results
- Walmart beauty aisle: only organized by the type of product not by the quality of the contents
- Target beauty aisle: their natural product section mixes vegan beauty products with non vegan beauty products
- Ulta: employees weren't knowledgeable of vegan beauty products
- Walgreens: there was no clear signage indicating where the vegan beauty products are
- Sephora: similar observations as Ulta
- CVS: Similar observation as Walgreens
Next Steps
- Partner with brands that are featured on the app in efforts to expand market
- Continue research to further enhance app's effectiveness
- Create a series of social media advertisements focusing on informing consumers
