"People ask, what do you teach? A lot of people would respond 'Oh, I teach ag or I teach English.' My response is, ‘I teach students.’"
Cal Poly Professor J. Scott Vernon said that the best thing about his job has been having the opportunity to support students throughout their college journeys.
"As a student, you’re full of conflict, uncertainty and insecurities,” Vernon said. “If I can be there for students to help them navigate this really transitional period of time in their life, then that’s what inspires me to do what I do every day."
Vernon has been an agricultural communication professor since 1991; but after 30 years of teaching, he plans to retire in June 2021.
"As a professor, my scenery never changes. I’m surrounded by 18 to 23-year-olds that are excited about life,” Vernon said. “I get to see those students every day, and that's the one thing that I think I'll miss the most."
For many of Vernon's students, the feeling of loss is mutual. Sara VanderPoel is a fourth-year agricultural communication student who has had Vernon as a professor.
"He is hands down my favorite teacher at Cal Poly,” VanderPoel said. “They are losing an incredible and fierce influencer and teacher in the agriculture industry, but we are so lucky to have had him for this long.”
Many of Vernon's students expressed their sadness about his leaving and reflected about how much they have learned from his classes. Some students said they've taken four or five of his classes, including his signature class, Agricultural Leadership, which Vernon has been teaching since he started at Cal Poly.
Photo by Scott Vernon
Fourth-year agricultural communication student Morgan Nunes, who took Vernon's Presentation Methods in Agricultural Communications class, said she feels Vernon wants to see every one of his students succeed and get something out of every class.
"He always says, 'I hope you’ve learned something and can take away something from today’s class,' and I always can," said Nunes.
With a lifelong involvement and interest in agriculture, Vernon’s background in the industry and past agricultural teachers inspired his passion to become a teacher.
Vernon was born in Florida and moved to Hanford, California, as a young boy, where his family had a farm with cattle, horses, hogs and sheep. During his time in high school, he became president of his school’s National FFA Organization program, where he often traveled for competitions, many of which were held on Cal Poly's campus.
While attending Reedley Community College, Vernon spent a lot of time connecting with FFA members and through his work on livestock judging teams. When it was time for him to decide which university to attend after graduating from Reedley, Vernon said he always had Cal Poly in mind and saw it as “the place I needed to be as a student because of the Agriculture Department.”
Up until college, Vernon thought he would have his dad's farm to work on after he graduated. Due to economic hardships of the agriculture industry at the time, however, his dad had to retire from the farm.
"I had to figure out something I was going to do, so I decided I wanted to be a teacher," Vernon said.
Reflecting back on what inspired him to be a teacher, Vernon recollected the good teachers he had throughout high school and college that he looked up to, many of whom were legends in their time. When Vernon arrived at Cal Poly and to study agricultural science and agricultural business, Professor Joe Sabol, who was the department head of what was then named the Agriculture Education Department, motivated him.
"He was an inspiration to a lot of people, not just me,” Vernon said. “You mention that name in agriculture in California and everybody knows Dr. Sabol.”
Sabol had Vernon in class many years ago, then worked closely alongside him in the department, watching Vernon grow his creative talents and seeing the power of his motivational speaking. Referring to his former student, Sabol said "It became obvious he was destined to be a very effective teacher and leader in the department and the college of agriculture here."
Vernon’s students benefit from his powerful speaking abilities. Joey Miller, a fourth-year agricultural communication major, said, "For those who know Dr. V, I think it is easy to say his most admirable trait is his unrivaled ability to speak intelligently and with compassion."
Looking back at how many of his mentors and teachers at Cal Poly became his colleagues, Vernon said, "What's kind of interesting is that, now in my tenure and my profession, I'm that old guy you know. In fact, I've had some of my older students come on to campus and be my colleagues," he said, laughing.
This was also true for some of Vernon's students, as they sat in the same seats as their parents did in Vernon's classes. Fourth-year students Morgan Nunes and Andrew Rezendes said that they both had a parent who was a student of Vernon's either at Cal Poly or in high school.
"It's a full generational circle with Vernon," said Rezendes.
After graduating from Cal Poly with an agricultural sciences degree, Vernon spent a number of years teaching high school agriculture then continued his education at Texas A&M University. After earning his doctorate, Vernon came back to Cal Poly after being offered a teaching position. From being a student to a teacher and now a soon-to-be retiree, Vernon said it’s been quite the journey.
“Now after 30 years, when I look back, I know it was the right place for me,” Vernon said. “I had several options along the way to go to other universities, but in my heart I knew I belonged at Cal Poly."
Sabol reminisced on how much Vernon has done in "becoming a true ag ambassador for Cal Poly." He praised Vernon's achievements becoming the first director of the Brock Center as well as being the first advisor to the Ag Communicators of Tomorrow student organization. He also credited Vernon for creating this very publication, the AgCircle magazine, that spans both the College of Agriculture, Food and Environmental Sciences (CAFES) and the College of Liberal Arts (CLA), and is a perfect way to implement Cal Poly’s "Learn by Doing" motto, as all of the articles are researched and written by students.
"I am confident AgCircle was the springboard for many students to land their first jobs in the ag industry," said Sabol, noting just how deep Vernon's impact has been in his student's lives.
Vernon was also the advisor for the collegiate FFA program, has been involved in the college of agriculture Open House for more than 25 years, has helped with the state FFA finals and with the Ag Council, and has served on lots of committees in the university. Outside of Cal Poly, Vernon has also been the national president of the Livestock Publications Council and has been on the steering committee for the Ag Media Summit, the largest annual conference of agricultural communicators in the U.S.
In addition to all of Vernon's work, he led the creation of the agricultural communication degree program at Cal Poly, the first of its kind in California.
"It was a political mine field on campus," said Vernon, referring to the difficult 12-year process it took to write the curriculum and approvals for a new degree program.
"We became the only university in California to offer a Bachelor of Science degree in agricultural communication," said Vernon. "A recent research project noted Cal Poly’s program is one of the best in the nation, and I'm proud of that."
As of his retirement, Vernon will no longer be teaching. However, he will be working on other hobbies and aspects of his career that he couldn't fully pursue before. Vernon plans to spend more time speaking professionally at conventions and conferences across the nation as well as continue his work as an auctioneer, selling farm equipment and livestock and doing benefit auctions.
Having grown up on a farm, he now gets to retire and spend more time with his wife and two sons in Paso Robles, California.
At left: Dr. Vernon and his family; clockwise from top left are Kyler Vernon, Conner Vernon, Laurie Richards and Scott Vernon. Photo provided by Scott Vernon.
Vernon shared some parting advice to future Cal Poly agriculture students:
“Just be open minded and know that there's plenty of opportunities in agriculture. Often times you don't know where you're going to end up, but you find your passion along the way. A lot of my students now, they don't know exactly what they want to do. But I say, 'don't worry, you'll know it when you see it.'"
Article header photo by Joe Johnston, Cal Poly University Photographer.