Introduction

Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

The Adobe Certified Master - Campaign Classic Architect Renewal exam guide provides potential candidates with information they need to prepare to renew their certificates.

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Exam Guide Sections:

• Intended audience
• Exam information
• Minimum candidate experience
• Exam objectives and scope
• Online sample test
• Preparing for the exam

Intended Audience

This guide is intended for people who work in the following job roles:

• Technical Lead with Adobe Campaign Classic background
• Adobe Certified Expert - Campaign Classic Developer
• Adobe Campaign Classic developer or similar role
• Martech Solution Architect

Exam Information

• Exam number: AD5-E810
• Exam name: Adobe Campaign Classic Architect Renewal
• Certificate level: Certified Master
• Status: Active
• Available languages: English
• Number of questions: 30
• Formats: Multiple choice and multiple select
• Duration: 60 minutes
• Delivery: Online proctored (requires camera access) or test center proctored
• Passing mark: 18/30
• Price: $125 USD / $95 USD (India)

Minimum Candidate Experience - to update

At a minimum, the candidate seeking to become certified as an Adobe Campaign Classic Architect has experience with multiple Campaign implementations. They should understand how Adobe Campaign works as a digital marketing solution and implement based on project requirements. Additionally, the Adobe Campaign Classic Architect should be able to create a functional design document.

• Create a functional scope of work for an Adobe Campaign installation
• Provide the technical roadmap including LEO and task dependencies
• Provide technical requirement information for the project scope and timeline
• Contribute to business requirements workshops
• Lead solution design workshops
• Evaluate multiple solution approaches and provide recommendations
• Review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation
• Describe and demonstrate product features and capabilities
• Map product capabilities to high use cases
• Support the pre-sales team
• Deskside coaching (e.g., product best practice, reporting metrics etc.)

Exam Objectives and Scope

Section 1: Solution Definition (24%)

• Given specific business requirements, determine the information relevant to solution design
• Given a scenario, provide performance, infrastructure, and configuration recommendations
• Analyze Campaign Classic set-ups to advise on improvements
• Determine business requirements to design a digital marketing solution
• Given a scenario, specify the correct product deployment method

Section 2: Data Landscaping (24%)

• Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools
• Given a scenario, determine the solution design required to comply with laws and regulations
• Given a scenario, determine the optimal technical workflow design

Section 3: Installation and Management (16%)

• Given a set of key modules, validate the configuration of the module set-up
• Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic
• Given a scenario, determine diagnostic methods
• Specify integration parameters and approach for Adobe and non-Adobe application integrations
• Given a scenario, advise on the appropriate hardware infrastructure needed during solution design
• Given a scenario, determine the correct method for solution promotion to the respective environment

Section 4: Project Leadership (10%)

• Given customer requirements, determine the appropriate activites and resources needed
• Given a scenario, analyze the overall solution to determine technical risks, assumptions, issues and dependencies
• Communicate technical ACC expertise to internal and external teams

Section 5: Customization (26%)

• Analyze and design custom features
• Analyze and design custom integrations
• Determine the correct method to design complex campaign templates and workflows
• Determine the correct method to design solutions using additional modules

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Recommended Training:

• Design and Orchestrate Marketing Campaigns
• Develop and Customize Data Models
• Configure and Manage Adobe Campaign Classic
• JavaScript Programming in Adobe Campaign Classic

Additional online study resources:

• Adobe Campaign Classic Learn and Support
• Adobe Campaign Solutions Partner Portal

Questions and Inquiries?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update August 2020