At Winerist, we aim to turn every trip into an extraordinary experience. We are the specialists in providing wine and food tourism experiences for everyone from travel lovers to wine connoisseurs - our customers are truly spoilt for choice with over 1500 food and wine tours, boutique hotels and wineries to choose from, in over 133 destinations worldwide. From bespoke, private day tours to incredible week-long wine experiences of a lifetime, we connect our customers with some of the most incredible wine and food experiences on earth. And even when they are not travelling, we give endless inspiration for their next destination plus wine and travel lifestyle content on our Winerist Magazine, which receives over 29K page-views every single month.
ADVERTORIAL CAMPAIGN PROPOSAL
Created for www.VisitSweden.com
We will work with Visit Sweden and the Swedish regions of Skåne, West Sweden, Sörmland and Stockholm to create food & wine-focused itineraries, which capture the curiosity of our target traveler demographic. Looking at products such as Blaxta Winery in Sörmland, Pilehill and its sommelier Janneke in Skåne and the edible country tables in each of these regions. We will compile a healthy product portfolio for our readers to choose from, which celebrates Sweden at the cutting edge of food, drink, and sustainability. Once we have underpinned our campaign with the great food and drink product Sweden has to offer, the fun begins…
Winerist Magazine
DEDICATED ARTICLES ON THE WINERIST MAGAZINE
"Top 3 Regions to Visit This Winter in Sweden"
"Out of This World Restaurants in the Northern Hemisphere"
Average reach: 29K page-views per month
Email Marketing - 2 campaigns
- One dedicated email: "Best Places to Visit in Sweden this Winter"
- Inclusion in the newsletter: "Best European Christmas Markets" and "Out of This World Restaurants"
Database of 30k+ subscribers
Campaign cost: £2000 + VAT (if applicable)
BONUS FEATURE AND ACTIVITY PROPOSAL
Consumer Event in London with 100 attendees
Q1 2020 - Focused on Swedish food lifestyle and tourism
Social Media activity before, during and after the event and 1 dedicated e-mail to 30k+ consumers.
Video content creation and professional photography
To be used in 2020 to promote Sweden as a destination for Winerist consumers.
Total cost: £5000 + VAT (if applicable)
Credits:
Created with images by Jonathan Brinkhorst - "untitled image" • Julien Lanoy - "Canoë un Sweden" • Karen Stahlros - "Stacked cut trees covered in snow, in a nature reserve in southern Sweden." • Mikael Stenberg - "Strängnäs Väderkvarn pt 1" • gate74 - "kanelbullar sweden pastry" • robertaengland - "stockholm grand hotel waterfront" • Geran de Klerk - "Cabin in the woods" • Simon Rae - "Lake Carter Crossing"