Different doughnuts may come and go, but Krispy Kreme will always be close to my heart.

As Krispy Kreme celebrates its 10th year in the Philippines, the well-loved doughnut brand keeps on sharing the joy in a more meaningful way by helping communities together with World Vision Philippines.

Krispy Kreme Philippines and World Vision successfully completed the improvement of Imelda Elementary School's Science Laboratory, which was turned over to the school at a recently held ceremony in Malabon. Present during the event were the Principal of Imelda Elementary School, Mary Lu Rocela Cabais; Communications Manager of World Vision, Genesis Jeff Lamigo; and Senior Marketing Manager of Krispy Kreme Philippines, Ariane Valinton. Parents and students of Imelda Elementary School also attended this special occasion. By 2017, Krispy Kreme and World Vision intend to turn over 2 additional classrooms to the school.

Krispy Kreme Philippines, a member of Max's Group, Inc. (MGI)has always been anchored on its mission of spreading the joy of sharing. "Max's Group has always placed a premium on reaching out to communities to help uplift their lives, and Krispy Kreme shares the same belief as it supports the youth and public schools," says MGI Chairperson and Krispy Kreme CEO, Sharon T. Fuentabella. "Even the smallest donations can go a long way, and when we put them all together, there's definitely a lot that we can do just like improving a Science laboratory and building better classrooms for the benefit of the Filipino youth."

Doughnut lovers will get the opportunity to share in this mission as each purchase of a half dozen Krispy Kreme doughnuts packaged in specifically designed tin cans will allow Krispy Kreme to contribute Php20 to World Vision Philippines.

"For Krispy Kreme, it's not only about enjoying your favorite doughnut, but also sharing the joy that comes with it by helping and reaching out to more people," said Ariane Valinton. "This special promo that we're having serves as a campaign to help raise funds for the construction and improvement of even more public school classrooms."

Celebrate 10 years of sharing the joy with Krispy Kreme Philippines and help touch the lives of many more people.

Krispy Kreme is an international retailers of premium-quality sweet treats, including it's signature Original Glazed Donut (R). With a flagship store in Bonifacio High Street in Fort Bonifacio, Taguig City, the company has offered the highest-quality doughnuts and great-tasting coffee in the country since 2006. Today, Krispy Kreme has outlets in more than 70 different locations nationwide, with Hot Light stores in Bonifacio High Street, SM Mall of Asia, Greenhills Shopping Center, Baguio, Evia, Cebu IT Park, Bacolod, Limketkai Mall, and The Annex at Sm City Davao. To get more information and updates about the brand and its products, you may become a friend of Krispy Kreme by visiting their official website or Facebook Page (links below)

Max's Group, Inc. (MGI), a company that takes pride in its passion to delight its customers and genuine love for its brands, is the Philippines' largest operator in the casual dining segment. MGI is committed to building loved Filipino brands and it is currently growing its network of over 500 stores in the country and more than 30 international stores in the USA, Canada, Asia Pacific and Middle East.

It's family of restaurants include Max's Restaurant, Max's Corner Bakery, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Teriyaki Boy, Dencio's, Kabisera, Sizzlin' Steak, Le Coeur de France, Maple and Singkit. The company also operates Meranti Hotel, its maiden venture into the hospitality industry. To know more about the Max's Group, please visit the link below.