Team Echo
Concept ideation
For this project, we were tasked with designing an app that solves a problem we identity. We started brainstorming problems and potential solutions, and narrowed in on three initial concepts.
After doing some research on our initial ideas, we decided to eliminate "Restaurant Roulette" because those features already exist in popular apps, and our idea was not unique enough to warrant a separate app. We also eliminated "Substitutions for Food" because there are also several apps that are similar to our concept and we did not think it had as much potential as the "Recipe Generator" concept.
Concept card
secondary Research
Data Points
Primary research
Competition
We researched apps similar to our concept to see what our competition is. We examined the strengths and weaknesses of each app and considered the above when developing our own.
Business Model Canvas
Personas
Design Criteria
Scope
Functions and Features
User Journeys: Before My Kitchen
App identitY
App Name Ideation
Moodbaord
Celia created the moodbaord for what the identity of MyKithen would develop into.
Sketches
Roughs
Final Logo
Style Tile
STRUCTURE
Card Sorting
Flow Chart
We created the following chart to get a better sense of how our app structure works and where the features will live.
Surface
Wireframes: Lo-Fi
Graeme sketched some low-fidelity wireframes to get a better idea of what features and screens our app will need to include.
We used a paper prototyping app to create a simple prototype and conduct basic user testing on the functionality of the app though the use of these wireframes. We wanted to see if we were missing any key navigational elements, like buttons, or important screens.
Wireframes: Mid-Fi
Based on the wireframes sketches, Michaela created two similar Mid-Fi Wireframes.
Surface: Hi-Fi Version 1
After receiving user feedback on the mid-fi wireframes Graeme developed the first hi-fi interface.
Hi-Fi Version 1 User Testing
Surface: Hi-Fi Version 2 - Final
Based on our user testing and iterations, Graeme made the necessary changes and created our final hi-fi interface.
App Walkthrough
Shane put together the app walkthrough for MyKitchen explains the apps interface/
Promo video Storyboard
Promo Video Concepts
Concept 3 with Storyboard
Chosen Concept: Concept 2 with Storyboard
Video Rough
Promo Video
Behind the Scenes of the Promo Video
Danni pieced together this fun behind the scenes process video of our promo video shoot.
User Journeys: After MyKitchen
POster design
Sketches
Danni and Jess sketched some lo-fi wireframes layouts for our poster
Digital Roughs
Danni and Jess took the top two favorite wireframes options and created hi-fi versions.
After reviewing both options, we discussed our favorite elements of each poster to create our final poster.