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Save the Ocean Creative Challenge RESOURCE Kit #GlowingGone

SUMMARY OF CREATIVE CHALLENGE TIMELINE

  1. Groups of students (2-4) will write an initial storyline/storyboard and map out which assets to use from the resources supplied.
  2. They will then edit their video and record/capture any additional assets they wish to add in.
  3. They will then edit their video and record/capture any additional assets they wish to add in.

RESOURCES YOU WILL NEED

  1. PCs/Macs (1 between each group or 1 for each student if done remotely)
  2. Adobe Premiere Rush or Adobe Spark Video editing tools for everyone, installed on all computers.
  3. Glowing Glowing Gone Information: www.glowing.org
  4. Curated video clips: Click here
  5. Curated audio files: Click here
  6. Full Coral Reef Image Bank: https://www.coralreefimagebank.org/. A collection of media-quality imagery and resources, made available free (for non-commercial use) to support the global mission to save coral reefs.
  7. Additional Music (for schools & students): https://audionetwork.lgfl.net

Stages for Creating the Video

These are the main principles for creating effective short videos. NB: content inspired from “The 1 Minute Handbook” by Christoph Alexander Geiseler

Creating a video happens in three stages: pre-production, production & post-production.

You might find this list of 5 things to think about when making a video also very useful

Pre-Production

This is where students plan the video in detail and prepare what they'll want to produce; it’s critical to its success. During pre-production, they will want to determine the feeling and message of their video, write the script, and determine the clip list (for which they'll use supporting footage).

Review with students the basic structure of a story: Challenge - Solution - Call to action. Consider: Music - Narrative - Video footage in that order. Working in this order ensures you have a good flow. It’s difficult to start with video first and then try to match audio and music.

Writing the Script

Write a script which communicates the story and message. The script should always be shorter than you think - make sure it doesn’t go beyond a minute.

Workflow: Music

Students can start with a music clip from Rush. They need to be aware of being careful when choosing music for the project. It isn’t legal to use any song; it should be licensed. For this reason we have provided a variety of music within Rush. Students may also choose to find music from online audio sources such as bensound.org

Production

Next we’ll move on to the production stage where students can record audio, film footage, and find supporting content to use in their video.

Voice-over audio

Chances are, some of their audio may come from interviews or scenes which include audio as part of the video footage. In that case, students will want to be sure that the audio can be heard clearly with no background noise. They can also record audio on a phone or computer.

Using the Sample Video Assets

Students may take several clips at once and import them together, or just one. They can add extra footage in at anytime also.

Why should we use stock footage in your videos?

  • Saves time (you can find and download in minutes)
  • Becomes difficult to shoot footage (aerials, underwater, locations, etc.)
  • Provides 'B-roll' and establishing shots (transitions, support story)

Post-Production

Post-production involves using Rush to edit your video (this is likely the longest stage after the pre-production planning), and how to render for export.

We’ve provided you with a link to the Premiere Rush user guide.

Premiere Rush Basics

Getting Started

  1. Click Create a New Project
  2. Name your project
  3. Navigate to Rush Assets folder and click star to favorite
  4. Select media – observe numbering (select the video clips, audio, and graphics for your demo)
  5. Click Create
  6. Observe that videos and graphics are placed on one track in the order selected.
  7. Audio is placed on a separate track.

Editing: Rearrange and trim clips

  1. Expand and reduce timeline view/zoom with + and - keys
  2. Clips can be reordered by dragging them around the timeline
  3. Add text and graphics to other video tracks
  4. Delete and duplicate
  5. Add Transitions such as Cross-Dissolve
  6. Select all clips by dragging mouse over track

Editing: Apply Titles

  1. Open Titles control
  2. Scroll down to find your selected title and drag it on the to timeline
  3. Edit text, and Adjust font, size, spacing, etc.
  4. Adjust color (option: use eyedropper tool to grab from logo)
  5. Show saving as, alternate option to duplicate

Finishing Touches

  1. Speed control, slow down or speed up on of the video clips
  2. Color control, Edit color (Use preset or advanced edit)
  3. Adjust size of still images, if required
  4. Apply additional text on intro and exit frames
  5. Adjust placement of titles
  6. Show export options

Adobe Spark Video Option

We have created a supplementary tutorial for teachers, students and participants who would prefer to use Adobe Spark Video.

Information around Adobe Spark access can be found below

Plenary

Teachers may wish to reflect on the learning through targeted questions that relate to the context and outcomes of the creative challenge:

  • Was your call-to-action effective? How do you know?
  • What emotion did you want to achieve through your structuring of images and sound?
  • Why is digital video a powerful medium for persuasion?
  • If you had more time, what would you have done differently or added to your project?

Assessment Rubric

Teachers may use or adapt the following rubric to assess the final video outcome:

Bronze: The video uses audio, images and texts (but not necessarily all three) that refer to climate change. There may not be a specific call-to-action, and the sequence of images may not always follow a pattern or demonstrate a clear connection.

Silver: The video conveys a clear message about the need for climate change action through the impact on coral. It uses music, images and a planned script to make the video engaging and there is a clear call-to-action. There is a clear design behind the way the text, images and audio have been arranged.

Gold: The video tells a powerful and persuasive story about climate change and specific effects on our oceans based on a well-designed script using persuasive language, strong factual argument, and accompanied by relevant visuals. It uses audio effectively to suggest a specific tone or emotion which complements the words and call-to-action. Effective use of editing (such as transitions) may have been used to enhance the video’s impact.

In collaboration with

and the United Nations Environment Programme

Created By
Adobe Education
Appreciate

Credits:

Created with images by Jakob Owens - "Bone Thugs" • Wahid Khene - "adobe colors edit" • Q.U.I - "Coral"

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