Bank of the Future Survey Findings

Thank you for completing the 'Bank of the Future' survey, your input is greatly appreciated. The aim of the survey was to paint a picture of what the bank of the future might look like in order to better understand how we can collaboratively get there sooner. Below are the results - 18 global banks are represented with senior management input. Enjoy the findings and please reach out to Adam Troman (troman@adobe.com) if you wish to discuss these findings further.

All about customer experiences

Take this personally...

Barriers preventing the ability to deliver on future priorities

Priorities for end-to-end experience

What innovations are respondent's organisations offering?

What initiatives are respondent's organisations prioritising?

Where is the budget going?

Any additional initiatives?

Summary: The Bank of the Future will be based around providing outstanding customer experiences by using data and investing in data innovations to understand the customer journey better and to drive personalisation, giving the customer what they want, when and how they want it. To achieve this, banks need to more easily share and use data and update/replace antiquated systems. Mobile Wallets and Personal Financial Tools will help increase customer experiences and deepen relationships.

If you have any questions about this report or wish to discuss any of the contents, please contact Adam Troman, Senior Customer Success Manager, troman@adobe.com, +44(0) 7826 905 434. Thank you.

Credits:

Created with images by Nik Cyclist - "Hong Kong Sweet" • Alexis - "sky sunset mountain"

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