In the Moment

In basketball and in any other sport it is important to recognize different situations on the court in order to capitalize, from a content perspective. Fringe scenarios and comebacks are part of the nature of sports, so being prepared in handling these scenarios can amplify the way a story is told. Below is Isaiah Stevens' buzzer beater game winner & instant crowd reaction vs Nevada in 2020.

By recognizing the possibility of the buzzer beater I was able to capture the raw reaction the crowd and secure one of the most engaged with pieces of content during the season with:

• 4,489 Engagements on Twitter
• 48,863 Twitter Video Impressions
• Top All-Time post in terms of all analytics