Illustra | Creative learning on the go

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welcome to Illustra!

We have created a different approach to learning by providing a space to teach, share and learn from each other. A space where all the learning resources are in one place and on the go.

We at Illustra believe in community. We define ourselves as a learning community for creatives, who are in search of expanding their knowledge of illustration skills. Illustra’s voice uses both functional and expressive voice to create brand relevance, connection and joy.

Our app is here to help you to improve your illustration skills. Illustra offers easy access to curated video tutorials taught by professional illustrators in creative fields.

Create a free account and browse through all of our courses!

All courses are available on the web, Android and iOS apps. Once the course is downloaded, it can be viewed offline.

Illustra’s subscription is as low as $4.99 monthly subscription, which will grant you unlimited access to all courses.

The prototype!

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We built a partnership with affinity designer, sketchbook and procreate to create a friendly user experience. Our plugin will allow users to follow their tutorials with an app their are already familiar with. We will also be working with creative market to help our creators to facilitate their digital resources to our users without leaving the app.

Our direct competitors offer a variety of online creative classes towards professionals & students with a subscription-based payment plan and a wide selection of learning courses.

competition matrix

We conducted surveys, remote interviews and prototype testing as part of our research methods.

personas

Journey Map

Empathy Map

Take a look at the Senior Book and Illustra's Branding Guidelines

View Brand Guide

View Senior Book

social media

influencer marketing

Thank you for checking out my project. It was a very challenging project but one of the most creative ones I've ever had.

Feel free to check out more of my projects.

Website

Appreciate