This project was started with the idea of making a label for premium hummingbird food that you would find at a farmers market. I started by sketching several mock ups to find a design that I liked and wanted to pursue further.
Next I found a bunch of reference images of wisteria in blossom because unfortunately the wisteria in my backyard is still hibernating. From these images I practiced drawing wisteria and getting the concept of the stems and flowers as well as developing a color palette. (Fun fact, the violet of the flowers and green of leaves are complimentary colors)
Next I moved my sketch to a digital canvas that was set up in CNYK because this project is ultimately designed to be printed.
I then digitally began drawing the stems and leaves into the label, I tried to give the leaves a slightly more depth by drawing the veins and filling with a slightly more red color.
Next I drew up the blossoms. They went through several iterations but I settled on simple circles felt the best due to the size of the image being to small for more textured detail.
Next I used a clipping mask on the blossoms to give the deeper violet ring around each blossom.
Then on another layer I carefully lightened the yellows of the flowers to help the blossoms look more natural.
I settled on using a font instead of handwriting/drawing the label to make the product label easier to read, and less pixelated.
The final product was a 4” by 3” label.