The Advertising Lingo:
- Graphic/Visual-the Art work
- Slogan/Logo-The Identifier
- Headline-The Attention Grabber
- Sub Headline-The Product (Is it needed?)
- Body Copy-The Meat of the Advertisement/Specifics
- Disclaimer needed?
Establish a Theme of your product: Think about the target market, origination and background of the product, the whys of color usage, layout, and typography. Have at least one reference within the same genre of your product. You will explain your usage of these in your artist statement.
- Rubric:
- 10 points-Winning Layout
- 20 points-Unified Message, Clear relationship between graphic and text.
- 15 points-Original Headline
- 20 points-Original Logo and Slogan
- 15 points-Clean Lines/Craftsmanhip
- 20 points-Class time used constructively