This term was coined by Herman Ebbinghaus
Definition: Items at the beginning and end of a sequence are more accurately remembered
ELECTRONIC ARTS
For one of their newer video games you see the call to action (to buy the game) immediately
Less important information is in the middle (description of the game, pictures, ect)
The sign up for their email list is last (another call to action)
BASED ON THE TRAITS LISTED BELOW, WHICH PERSON WOULD YOU RATHER BE FRIENDS WITH?
PERSON A:
ENVIOUS, STUBBORN, CRITICAL, IMPUSLIVE, SMART, FRIENDLY
PERSON B:
FRIENDLY, SMART, IMPULSIVE, CRITICAL, STUBBORN, ENVIOUS
Solomon Asch Traits Study/The Primacy Effect
Despite the fact that the traits listed are the same, people found PERSON B to be more appealing because the positive traits were listed first
RECENCY EFFECT
LEAVE ON A GOOD NOTE!
EXAMPLES:
Write a call of action at the end, Saying "have a great day" to customers leaving a store.
Another example: You might look back at your favorite show less fondly if its last season (or series finale) was not as good as the older seasons
If you have a bad first user experience, but all of your next experiences are good vs. if you have good experiences first, but then have a bad one
MORE INFORMATION:
Credits:
Created with images by bohed - "smartphone to do list to do" • Yuri_B - "flower vase colorful"