Aesthetic Usability Effect

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Aesthetic Usability Effect lawsofux.com

USERS OFTEN PERCEIVE AESTHETICALLY PLEASING DESIGN AS DESIGN THAT IS MORE USABLE

Origins: 1995-Hitachi Design Center

Origins

An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.

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People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.

Visually pleasing design can mask usability problems and prevent issues from being discovered during usability testing.

Visual appealing interface does not equal good UI

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A user's cognitive-style can influence how they interact with and perceive and application.

Color is an important predictor of first-impression

IMPORTANT TERMINOLOGY

novel-design (user preffered)
aesthetic processing - aesthetic appraisals
information-processing
visual complexity
prototype
color-typicality

USERS ARE MORE LIKELY TO TRY/BUY A VISUAL APPEALING PRODUCT

Creative-Problem-Solving is improved, in part, because increased dopamine release in the brain.

Positive UX improves cognitive-flexibility and facilitates the selection of cognitive-perspective

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Appreciate

Credits:

Created with images by QuinceCreative - "ecommerce online marketing" • HutchRock - "online shopping clothing" • geralt - "mobile phone smartphone keyboard" • TayebMEZAHDIA - "laptop notebook macbook" • geralt - "eye google detail" • dominickide - "cyber security recruitment professional" • InspiredImages - "pencils rainbow crayons" • Firmbee - "ux design webdesign" • Mediamodifier - "ecommerce selling online online sales" • athree23 - "buy shopping cart keyboard"