Spotify

Launched on October 7, 2008 (Active 12 Years)

Music streaming service that offers digital copyright restricted recorded music and podcasts, including more than 60 million songs, 2,424 genres, from record labels and media companies.

As a freemium service, basic features are free with advertisements and limited control.

Features, such as offline listening and commercial-free listening, are offered via paid subscriptions. Users can search for music based on artist, album, or genre, and can create, edit, and share playlists with the subscription.

Audience

Millennials and Gen Z are the primary users, however they have plenty to offer for older generations.

Most popular genres are:

1. Hip-Hop
2. Latin
3. Pop
4. Country
5. Rock

Currently in the mature market with Australia, Canada, New Zealand, the Netherlands, Germany, Sweden, the U.K., and the U.S.

They are emerging a new market with Brazil, Mexico, Columbia, Argentina, France, Italy, Thailand, the Philippines, Indonesia, South Africa and Spain.

Competition

Apple Music

• Same subscription price as Spotify
• Meant more for people who have an existing library through Apple and like the radio
• Doesn't have a good freemium service

YouTube Music

• Used to be Google Play Music
• Freemium doesn't let you leave the app or it stops playing
• Covers, remixes, and live jams are offered

Pandora

• Meant to come across more as a radio
• Premium does offer offline listening
• Discover but user does the work
• Buffers to often

Amazon Music

• More expensive
• Offers more than just music for premium
• Smart Speaker ready
• HD version offers best streaming quality (24bit/192kHz)