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The Genius of Kanye West HOW THE NUMBER ONE RAP ARTIST USES CONTROVERSY TO HIS ADVANTAGE.

Kanye West, whether you love him or hate him, you can’t deny that his music has changed the hip-hop and rap generation time and time again.

Whether it’s being one of the first rappers to have made a song about Christianity in his debut album or establishing himself as a production powerhouse by producing Jay-Z’s most popular album to date, The Blueprint.

While Ye keeps coming up with more and more inventive ideas, he sees that he needs to find a way to advertise it, and that’s where we bring in Ye’s numerous controversies.

Kanye is no stranger to controversy, whether it’s calling George W. Bush a racist (Hurricane Katrina response) or throwing his support behind then-Republican Presidential nominee Donald J. Trump, he knows how to make heads turn.

This isn’t saying that Ye does all this to promote himself. It’s quite the opposite, actually; Kayne just wants to be heard. And you can see this as early as his debut album. In his song “Through The Wire,” he raps the following line “Make music that’s fire, spit that soul through the wire” to say nothing is going to stop him from rapping. This is, of course, referencing his car crash from October 2002 where many rappers didn’t even think he'd be able to talk again, let alone rap.

I asked people what their opinion on Kanye West's genius, and this is by far one of the most in depth and telling answers.

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