Signing Day

On signing day, we had motion graphics of our signees changing jerseys from high school to CU and also provided each signee with multiple graphics to help brand their own social media, including profile pics, headers and lock screens.

The picture below was the gameday crew it took to pull it all off. For more information on how I approach Signing Day and what we did, check out my blog post, linked in the button below. Also below some examples of what we pushed out on social.

Team Poster Concept

To be clear, I'd never take credit for the visual perfection of this poster. I am proud to say, however, that I came up with the concept. During the previous season, one of our photographers got a great photo (below) of the team coming out of the tunnel in the new football facility at CU, and this concept was born. Our graphic designer Brent DePaepe did an outstanding job of pulling off the visual with Teresa Lee being the incredible photographer and Maggie Still having to be photoshopped out of the photo while holding the flag!

New Website Design

Coming out in May, the new CUBuffs.com is largely a concept I came up with. The last three or four iterations of the website we only worried about recruiting and trying to make the website flashy with a huge action photo as the only thing you see when you open the page.

We have a ton of great content we push out including stories, features, profiles, videos, podcasts and blogs, and most of it was getting lost. We will do recruiting pages via Adobe Spark, but recruits aren't really stumbling across our website any longer so why make the site just for them?

I believe the website has three main functions. It's simultaneously an e-commerce tool where we sell tickets and gear, a reference site, a Wikipedia of all things CU Buffs athletics, and lastly a news outlet to display all the great news and content we push out.

Graphics Templates

Another issue we had entering 2017-18 was how to fulfill all the graphics requests we have in social media. We settled on templates. Our graphic designers created several templates that the social team and SIDs could utilize to keep up with the demand. A few examples below.

Webmaster

I have developed several of websites over the years, the two most recent examples of sites I've created from scratch are the CU Sustainable Excellence Website and the RMISA website. I coded these sites without the use of any third party content system like word press. Links below.

Analytics

I never trust third party social media analytics tools. None seem to tell the story how I want to tell it. So, with my coding and database knowledge, I developed my own way to curate, develop and display digital analytics. Instead of worrying that a website's analytics are changing, why not look at your entire digital consumption including impressions on social media to tell the whole story? I wrote a blog with more details about exactly how I go about telling the analytics story.

Photography

I would never call myself a professional photographer, but when I have the right equipment in hand, I normally get a few usable pics for our digital outlets. Some examples.

Social Media

Should good sports social media be intentional? Absolutely. Does that mean it can't be fun? Nope! Do I sometimes have too much fun, or push the line a little too far? Perhaps.

But I would argue if you never go out on the ledge (and sometimes fail), then you will also never be in the right place when all the stars align and you can have some real fun.

The fake depth chart took on a digital mind of its own, to the point we were a lead story on SportsCenter that night and many claimed that we "won the day." Probably my crowning achievement in the social media banter category, the full back-and-forth between CU and Michigan is below.