To identify a PAA box you simply have to put a question in the Google search bar. Make sure to put a relevant & common question related to a product or service. It is not necessary that you only put one with a question mark. For example, look at this keyword- “best coffee shop in New Delhi”. It seems a query, however, doesn’t have a question mark. The Google search bar has nothing to do with the punctuation. Stepping ahead, you’ll find a box somewhere in the search engine results. It will be showing a couple of questions related to your query, each with a drop-down icon on the right side. When you click on the icon, you get a web page link & a meta description of the information within.
That’s what we call a PAA box. It ensures visitors don’t have to type similar questions in the google search bar again & again to approach different information. Here’s a list of added features associated with the PAA box:
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