Communication in the age of distributed mass media
Text, raw data, graphs, still matter...
...But in a world of short attention spans and access to unlimited data, media, distribution and context are critical
Power of Media
Telling Diverse Stories
The old model
A central authority creates and distributes media for the public to consume.
In the new model
Everyone has the power to create and share their story
Democratizing production
Personal computers have replaced impossibly expensive production studios
Pocket studios
Just as media consumption and personal computing are increasingly mobile, so are the tools for creating and publishing
Evaluation of truth
Media consumers need the skills to evaluate sources, analyze glossy media, and think critically about the media they consume.
Sharing meaning
Media and audio / visual narratives add context to the data story. The personal is powerful.
We are all creative
Creative, adj. (from Oxford English Dictionary)
- Having the quality of creating, able to create; of or relating to creation; originative.
- Inventive, imaginative; of, relating to, displaying, using, or involving imagination or original ideas as well as routine skill or intellect, esp. in literature or art.
But, I'm not artistic! I'm a data scientist.
Digital Literacy is a skill
- Skills can be learned.
- Skills require study and practice.
- Learning by doing, making, doing.
- You don't have to be Scorsese or Picasso.
Creativity in all of its forms is the currency of the new economy
These tools facilitate creativity and rich communication in media, scholarship, research, and workplaces of all kinds
A more complete list of applications and how they can be used can be found here: https://creativecampus.unm.edu/assets/docs/adobe-digital-literacy-matrix.pdf
More information on this initiative is available at http://creativecampus.unm.edu
Credits:
Created with images by Nick Karvounis - "Hans Christian Andersen Statue" • Luca Bravo - "untitled image" • Romain Vignes - "Focus definition" • Tyler Easton - "Numbers" • Mika Baumeister - "untitled image" • Giorgio Tomassetti - "Electricity Bill" • TheDigitalArtist - "earth internet globalisation" • Pixelkult - "media social media apps" • Jan Antonin Kolar - "untitled image" • chuttersnap - "untitled image" • Annie Spratt - "untitled image" • Derick Anies - "untitled image" • Wokandapix - "fake news media" • aamiraimer - "kid child portrait" • Alessandro Bianchi - "light bulb on black background" • Jordan Sanchez - "Our son, Ezra River and one of the most beautifully designed balance bikes for toddlers - made from oak - BrumBrum." • digitalskennedy - "solder station arduino kit electronics" • annca - "treasure chest sand squid"