Today users are using social media posts to share complain and other issues (in the comment section) related to product and buying experience. If you are falling to engage your audience then remember you are creating a negative reputation about your product and brand. Social media users trust the business page because they answer their questions. If you are not among then its time to focus on engaging your customers.
Sometimes social media engagement also help business in improving sales. By responding to cuatomer queries you are gaining their trust and once your cuatomer start trusting you then definitely you will be able to boost your sales as well.
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