This spring, the Center for Retailing, the IDEA Incubator, Infegy and Adobe partnered to provide a unique learning opportunity in the 2nd annual JOAMM Case Competition. Infegy is a leading provider of what is known as social listening or the ability to extract meaningful insights from the millions of conversations taking place online every second of every day for the past 10 years. With their Creative Cloud, Adobe is the gold standard for changing the world through digital experiences and is increasingly a required resource for anyone wishing to share ideas that inspire and engage. Students had a chance to take a first step toward an idea that could change the world.
We had three exceptional teams participate. Each team challenged themselves in using both new and familiar programs.
Team Friendzone
Nick Birkby, Luke Pitzo, Kenzi Tijerina
Students were prompted to define a white space opportunity in a competitive analysis of three competitive brands.
Team ThisIsRetail2020
Emma Brandenburg, Katie Steib, Ava Buechel
From a new mobile app, adapting to a new target market, and international expansion, judges were in for a debate. Each team did an exceptional job.
Team Fitting In
Hayley Everett, Lily Johnson, Paula Prolla, Claire Conroy
Credits:
Emily Schlangen