Glisten is a skincare subscription service that curates customizable boxes of body focused skincare products. There is an immense amount of pressure that the media places on women to have perfect skin, especially when it comes to skin on the body. However, there is a lack of cohesive focus on body care in the skin care community. Products are typically randomly spread out and hard to find depending on the severity of the aliment/condition. Even if a single brand offers a body focused product it is usually limited to only 2 or 3 items.
The Product
On the Glisten website users will be asked to fill out a questionnaire about their skin. Once they have completed the questionnaire a box will be curated for them based on the answers that they have given. Extras will be available for purchase on the website as well.
Advertising
Our marketing goal is to catch the attention of our audience. Social media has become an essential part of our daily lives. Social media is especially for our target audience. Social media typically targets women within this age group. Models and influencers alike are constantly shown in media with airbrushed and photoshopped skin which has impacted society by showing only perfection as beautiful.
Audience Research
Competition
Why should you care about Glisten? Even if you think that you don’t need a service like Glisten at this very moment who’s to say you’ll never need it.Our skin can change based on changes in our environment and changes to our lifestyle. Moving to a different state, changing your source of water that you bathe with, and even having children can all impact the skin on our bodies. Skin aliments can cause feelings of helplessness and anxiety when you’re convinced that there is no help. People are constantly searching for skin care but they aren’t finding the right products.This often leads to wasted money and wasted products. Glisten would save you time, money, and increase the chances of you finding a product that you love.