MAX at a glance
Catch up on MAX moments, from product announcements and technology sneak peeks to presentations and interviews with industry leaders.
“Adobe XD, Dimension and Adobe Stock are being adopted by global brands and agencies to deliver engaging experiences at scale across devices and channels. Design is more critical to businesses than ever before and companies like HP, Boosted Boards, Vice Media, Viacom and Dentsu Aegis are leveraging Adobe XD and Adobe Stock in Creative Cloud.” – David Hovenden, B&T
“With over one million downloads, XD clearly hit a nerve in the industry and a number of companies already adopted it as a core tool even during the beta.” — Frederic Lardinois, TechCrunch
“AI can help streamline creative workflows by automating repetitive, manual tasks like tagging, triaging, grouping selecting—things that take an inordinate amount of time.” — Melissa Webster, IDC in Fortune
Inspired by the world’s biggest brands and agencies
At MAX, it wasn't just Adobe leaders presenting amazing ideas. Some of the world’s top brands and agencies shared how they are positioning their creative and design organizations for success. Sessions covered the vision of enterprise creativity, design at the strategy table, end-to-end brand experiences, AI at work, and Creative-IT partnerships. Watch the video below for highlights.
View MAX keynotes and full recordings of many of the sessions ›
Big news at MAX
Announcing the next generation of Adobe Creative Cloud
Adobe is enabling creative professionals and enthusiasts alike to express themselves with apps and services that connect across devices, platforms and geographies.
Three themes guided us throughout the journey to redefine modern creativity:
- Delivering next-generation experiences that allow anyone to work anywhere and any way they want.
- Making creativity more accessible across platforms.
- Accelerating creativity with embedded artificial intelligence through Adobe Sensei.
Innovations at MAX
Adobe XD
Go from concept to prototype faster with Adobe XD, the all-in-one UX/UI solution for designing websites, mobile apps, and more.
Adobe Dimension
Adobe Dimension CC makes it easy for graphic designers to create high-quality, photorealistic 3D images, product shots, and visualizations.
Character Animator
Make 2D characters come alive with Adobe Character Animator CC. It copies facial movements so characters act and react realistically.
Lightroom
Adobe Photoshop Lightroom CC is now reimagined as a cloud-based service that allows photographers to easily edit, organize, store, and share their photos from anywhere.
Team Projects
Collaborative video editing made easy. Work together smoothly and securely on shared video sequences and compositions.
MAX in review
Re-live MAX with this video of the highlights – keynotes, announcements, sneak peeks, sessions, networking, fun, and, of course, creativity.
Hear what top thought leaders had to say in these exclusive interviews.
Customers and Partners
Analysts and Adobe Leaders
Adobe announces an enhanced partner ecosystem
At MAX, we announced:
- Our first partner — systems integrator Tata Consultancy Services — to standardize on Adobe XD.
- The new Adobe Exchange Marketplace, which houses thousands of pre-built applications that connect Adobe solutions and best-of-breed third-party technology providers.
- A number of third-party applications from leading creative companies — Frame.io, Jira, Logitech, Microsoft, and more — built using Creative Cloud SDKs and APIs.
Learn more about our partner announcements ›
Through our partner program, we’re helping 4,700 agencies, systems integrators, independent software vendors (ISV), and technology companies empower their customers to lead with experience and grow their business through a deeper relationship with Adobe.
Continue to grow with new insights and inspiration
Design leaders: Inspiration, tools, and resources
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Creative professionals: Curated product best practices, monthly newsletters, with tips and inspiring resources