Aging in America Conference

Aging in America Conference branding process work

Challenge: Give the conference a sense of identity

This is the original content from the conference.

Their old logo

Research

Survey gathered thoughts on senior citizens and what comes to mind when thinking about them. Wanted to steer clear of any negatives.

The survey shows that healthcare is the most common concern then mental health. I figured this could be a good way to push the brand. Showcasing the elderly in a fun and happy way.

Competitive Analysis

Target Audiences/Demographics

Potential Moods

This was the decided direction to push the brand identity.

Sketches

The biggest logo is the final design.

Web Speakers

Speakers Page Sketches

Style Guide

San Francisco type face is the one used by Apple on all their products that was developed for its easy legibility across different platforms. I chose it so that all of my audiences will have no problem reading it.

Hand drawn icon system to add a playful easy going touch.

Potential Hero Images

Different directions and moods for the conference.

Touch Points

Signage, website, badge, stickers, and wrist band.

Appreciate