Open Enrollment Deadlines
- November 1, 2016: Open Enrollment 2017 starts. This is the first day you can enroll, re-enroll, or change health plans for 2017.
- December 19, 2016: You must enroll in or change health plans by this date for your health plan to start January 1, 2017.
- January 1, 2017: 2017 insurance starts if you enrolled or changed plans by December 15.
- January 15, 2017: You must enroll in a health plan by this date for your health plan to start February 1, 2017.
- January 31, 2017: Last day to enroll in or change a 2017 health plan. After this date, you can enroll or change plans only if you qualify for a Special Enrollment Period.
Driving Enrollment through HealthCare.gov
- Drive consumers to HealthCare.gov and HealthCare.gov/start to start the process for enrolling in a 2017 health plan.
Hashtags
Easy Ways to Spread the Word about Open Enrollment
- Add a link to this toolkit to your email signature. Copy and paste this: Digital Resources: Open Enrollment 2017
- Update your social media cover photos using the graphics below.
- Use official Health Insurance Marketplace Outreach and Education resources.
Follow HealthCare.gov and HHS on Social Media
- LIKE HealthCare.gov on Facebook | CuidadoDeSalud.gov on Facebook
- FOLLOW @HealthCareGov on Twitter | @CuidadoDeSalud on Twitter
- LIKE HHS on Facebook
- FOLLOW @HHSGov on Twitter | @HHSLatino on Twitter | @SecBurwell on Twitter
Open Enrollment Graphics & Video
- Access all HHS Open Enrollment 2017 Social Media Graphics on Flickr for download and sharing.
- Access all HealthCare.gov Social Media Graphics on Google Drive for download and sharing.
- Download and share HHS Open Enrollment 2017 Videos.
Open Enrollment Digital Calendar
- Access the official Open Enrollment Google Calendar for scheduled events on the ground and on social media platforms.
Open Enrollment News
- November 1: HHS launches 2017 Open Enrollment, encourages Americans to shop for affordable coverage on HealthCare.gov (HHS)
Open Enrollment Blogs
- January 18, 2017: #CoverageMatters: Finding Health Care in a Gig Economy (Dana Bigelow)
- January 17, 2017: #CoverageMatters: Getting Good Care for My Physical and Mental Health (Graceanne Parks)
- January 17, 2017: The Reality of the Marketplace: 11.5 Million Americans Signed Up + Me (Sylvia Mathews Burwell)
- January 13, 2017: #CoverageMatters: Health Insurance Is No Mystery to this Rural Maine Writer (Elizabeth Hand)
- January 12, 2017: #CoverageMatters: The ACA Helped Me Make My Side Gig My Main Gig (Kathy Cano-Murillo)
- January 12, 2017: #CoverageMatters: Artists Day of Action (Kelley Deal)
- January 11, 2017: #CoverageMatters: Medicaid Is Helping Me Stay Alive and Fight My Breast Cancer (Chiara D’Agostino)
- January 11, 2017: HHS Collaborates with the Private Sector to Encourage Marketplace Enrollment (Ashwani Jain)
- January 10, 2017: #CoverageMatters: The ACA Makes Coverage Stronger For Everyone, Even Through Your Job (Tracy Trovato)
- December 19, 2016: Give the Gift of Health This Holiday Season (Ellen Hershkin, Emily Barson)
- December 15, 2016: #CoverageMatters: Faith, Purpose and the ACA Helped Save My Life (Chinelo Onyeador)
- December 12, 2016: #CoverageMatters: Saving Our Son’s Life and Our Family’s Future (Sean Hubbard)
- December 12, 2016: Why #CoverageMatters for Women’s Health (Sylvia Mathews Burwell, Cecile Richards)
- December 9, 2016: Celebrating LGBT Week of Action (A.J. Pearlman)
- December 8, 2016: #CoverageMatters: Being Insured Helps Me Fly (Dan Foley)
- December 6, 2016: #CoverageMatters: Saving My Health and My Farm (Darvin Bentlage)
- December 5, 2016: Almost 12 Million Americans Stand to Gain Financial Help Buying Health Coverage This Year, But May Not Know It (Kathryn Martin)
- November 30, 2016: #CoverageMatters: When a ‘Sprain’ is Really Something Much Worse (Mina Richards Schultz)
- November 23, 2016: #CoverageMatters: ACA Plan Helped Me Become an Icecreampreneur (Victoria Lai)
- November 22, 2016: #CoverageMatters: Share Your Story (Sylvia Mathews Burwell)
- November 16: Getting Coverage—and Peace of Mind—Even if I’m Not Near My Tribe (Aaron Jump)
- November 16: Let’s Get Rural America Covered! (HHS Acting Deputy Secretary Dr. Wakefield)
- November 10: What Open Enrollment Means For Veterans and Their Families (Sylvia Mathews Burwell)
- November 9: Health Coverage is My Road to Independence (Mary Leapart)
- November 1: Open for Business: Visit HealthCare.gov to Enroll for 2017 (Sylvia Mathews Burwell)
- October 31: Affordable Care Act Myths: Busted! (Sylvia Mathews Burwell and Andy Slavitt)
Spanish Toolkit
- A Spanish version of this toolkit is available here: Inscripción Abierta 2017.
Local Help is Available
- Drive consumers to LocalHelp.HealthCare.gov to find assistance with the enrollment process. People and groups in your community can help you apply, pick a plan, and enroll – all for free. Most are available to meet in-person.
Additional Resources
- #HealthyAdulting (Young Invincibles)
Final January 31st Deadline for 2017 Coverage
- Don’t wait! Enroll by January 31st for 2017 coverage. #GetCovered http://bit.ly/2iXFaCI [IMAGE]
- The math is simple: #GetCovered by January 31st. Go → http://bit.ly/2iXFaCI [IMAGE]
- REMINDER: Your last chance to enroll for 2017 coverage is January 31st! Act now. #GetCovered http://bit.ly/2iXFaCI [IMAGE]
- January 31 = the last day to enroll for 2017 coverage. Enroll now! #GetCovered http://bit.ly/2iXFaCI [IMAGE]
Join the Millions and #GetCovered
- Millions have already signed up. Join them and #GetCovered by January 31st! http://bit.ly/2gk7ZUF [IMAGE]
- #GetCovered is trending because everyone is signing up. Sign up by January 31. http://bit.ly/2gk7ZUF [IMAGE]
- Everyone is doing it. Join the movement and #GetCovered for 2017. Enroll by the 31st! http://bit.ly/2gk7ZUF [IMAGE]
- Join the millions who have already signed up and #GetCovered for 2017. Enroll by January 31st! http://bit.ly/2gk7ZUF [IMAGE]
- Did you #GetCovered? Don’t miss the bus. Join millions of people and enroll for 2017 @HealthCareGov → http://bit.ly/2gk7ZUF [IMAGE]
Young and Healthy
- Young ≠ invincible. Don’t gamble with your health. Sign up! #GetCovered http://bit.ly/2hg75e9 [IMAGE]
- If you think you’re invincible, you’re wrong. Get health coverage, so you’re covered for the what-ifs. http://bit.ly/2hg75e9 [IMAGE]
- Growing up means getting health coverage. It only takes a few minutes → #GetCovered http://bit.ly/2hg75e9 [IMAGE]
- You may be young, but you’re not invincible! Join the millions and #JustGetCovered! http://bit.ly/2hg75e9 [IMAGE]
- Friends don’t let friends miss out on open enrollment! #JustGetCovered at http://bit.ly/2hg75e9! [IMAGE]
- Help a friend #GetCovered…because it’s the cool thing to do. #JustGetCovered #NYED http://bit.ly/2gRpEVE [IMAGE]
- Busy schedule? No problem! Signing up for a 2017 health plan is easy AND affordable! Start here → http://bit.ly/2gRpEVE #NYED [IMAGE]
- Getting covered is the cat’s meow. And YES…it’s affordable! Most can #GetCovered for less than $75/month. How much is your cell phone bill? [IMAGE]
- That moment you realize getting health insurance doesn’t mean breaking the bank. Enroll now → http://bit.ly/2gRpEVE #NYED #GetCovered [IMAGE]
- Get your head in the game and #GetCovered. All your friends are probably doing it too. #GetCovered #NYED http://bit.ly/2gRpEVE [IMAGE]
LGBT Communities
- We are proud to play a role improving healthcare access for #LGBT Americans & helping #LGBT Americans #GetCovered.
- The #ACA has helped us make so much progress for the #LGBT community. And we’re not done → #GetCovered.
- You can’t be charged a higher premium just because you’re part of the #LGBT community. This is why #CoverageMatters.
Private Sector
- Thanks to [the #ACA/@HealthCareGov], job lock is a thing of the past. Pursue your dreams knowing you’re covered → http://bit.ly/2gu2QNk
- Self-employed? Working part-time? Freelancing? @HealthCareGov is here to help you #getcovered. http://bit.ly/2gu2QNk
- The #ACA makes it possible for entrepreneurs to chase their dreams and be covered along the way. http://bit.ly/2gu2QNk
- Pursue your dreams with peace of mind knowing you’re covered. Explore your options @HealthCareGov today → http://bit.ly/2gu2QNk
- The Health Insurance Marketplace is there for freelancers and part-timers. Explore your options @ http://bit.ly/2gu2QNk. #GetCovered
- Thanks to the Marketplace, we’re ending job lock and giving Americans more options for coverage. http://bit.ly/2gu2QNk #GetCovered
- Pursue your dream. Know you’re covered. It’s as simple as starting your enrollment here → http://bit.ly/2gu2QNk #GetCovered
Mental Health and Addiction
- Once you #GetCovered, you can use your insurance to #StartTreatment for mental illness or addiction. http://bit.ly/2jkOsGF [image]
- It’s the law: insurance plans on the federal exchange must cover mental health care. #GetCovered #InsuranceParity http://bit.ly/2j89E4Q
- It’s the law: insurance plans on the federal exchange must cover addiction treatment. #GetCovered #InsuranceParity http://bit.ly/2j93ZvZ
- 174 mil ppl #GotCovered by the #InsuranceParity Law & ACA. Having trouble w/ #MentalHealth coverage? We can help: http://bit.ly/2ihJcSd [image]
- 174 mil ppl #GotCovered by the #InsuranceParity Law & ACA. Having trouble w/ #addiction coverage? We can help: http://bit.ly/2j2yyRh [image]
- Will you be the 1? #GetCovered for the "what ifs" in life. Relax knowing you can #StartTreatment if you need it. http://bit.ly/2jkOsGF [image]
- Ready, set #GetCovered! Enroll now to get #MentalHealth coverage so you can #StartTreatment for the New Year. http://bit.ly/2j89E4Q [image]
- Ready, set #GetCovered! Enroll for #addiction treatment coverage now so you can #StartTreatment for the New Year. http://bit.ly/2j93ZvZ [image]
- Take care of your mind as well as your body. #GetCovered so you can #StartTreatment for #MentalIllness. http://bit.ly/2j89E4Q [image]
The Importance of Enrolling
- Coverage is an investment in your future – a down payment for a healthy and productive life. #GetCovered http://bit.ly/2eMSo0j [IMAGE]
- Don't miss out on the little moments in life. Find a health plan that's there when you need it most. #GetCovered http://bit.ly/2eMSo0j [IMAGE]
- Having a health plan means you can focus on the little moments in life with peace of mind. #GetCovered http://bit.ly/2eMSo0j [IMAGE]
- Coverage has your back. It's about peace of mind. Live in the moment without worry. #GetCovered http://bit.ly/2eMSo0j [IMAGE]
- Find peace of mind when you enroll for 2017. Coverage is there when you need it. #GetCovered http://bit.ly/2eMSo0j [IMAGE]
Affordability
- Most people qualify for financial help to #GetCovered. Explore your options. http://bit.ly/2eZEV4u [IMAGE]
- You could find a plan for $50-$100 a month. You won't know unless you [go/shop]. #GetCovered http://bit.ly/2eZEV4u [IMAGE]
- Find a health plan that's cheaper than your cell phone bill. [It's more than likely.] Shop now. #GetCovered http://bit.ly/2eZEV4u [IMAGE]
- Most people shopping on @HealthCareGov will find plans with premiums of less than $75/month. #GetCovered http://bit.ly/2eZEV4u [IMAGE]
- See just how affordable health coverage can be. Explore your options to #GetCovered. http://bit.ly/2eZEV4u [IMAGE]
- FACT: The majority of current Marketplace consumers get tax credits that make coverage affordable. #GetCovered http://bit.ly/2eZEV4u [IMAGE]
- [SHARE:] Tax credits may be available to help you #GetCovered. http://bit.ly/2eZEV4u [IMAGE]
- Most @HealthCareGov customers will again be able to #GetCovered for less than $75/month. http://bit.ly/2eZEV4u [IMAGE]
- Thanks to financial help, most will be able to #GetCovered for LESS than $75/month. http://bit.ly/2eZEV4u [IMAGE]
- About 85% of current @HealthCareGov consumers and Marketplace-eligible uninsured Americans qualify for tax credits. [#GetCovered] http://bit.ly/2eZEV4u [IMAGE]
- [DYK?] 85% of current Marketplace consumers receive financial assistance to #GetCovered. http://bit.ly/2eZEV4u [IMAGE]
- Shop! You may find a better deal and save $$ in the process. #GetCovered. http://bit.ly/2eZEV4u [IMAGE]
- Go shopping! A better deal could save you money. #GetCovered http://bit.ly/2eZEV4u [IMAGE]
- Shop…compare…save money. Visit HealthCare.gov today to explore your options to #GetCovered. [IMAGE]
- Financial help could be available to 2.5M Americans with individual coverage off-Marketplace. [#GetCovered] http://bit.ly/2eZEV4u [IMAGE]
- Go shop! You may be surprised to find out you’re newly eligible for financial assistance. [You won’t know unless you go.] [#GetCovered] http://bit.ly/2eZEV4u [IMAGE]
- Most consumers will be able to find a good deal for less than $75 per month thanks to tax credits. [#GetCovered] http://bit.ly/2eZEV4u [IMAGE]
Choice and Competition
- [FACT:] Marketplace consumers will be able to choose from an average of 30 plans. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- [FACT:] Like last year, @HealthCareGov issuers will be offering an average of 10 plans each. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- Nearly 80% of @HealthCareGov customers will be able to choose between competing insurers. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- Go shop! @HealthCareGov customers will be able to choose from between an avg of 30 plans. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- You've got options. Shop, compare and pick the plan that fits your needs. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- Choose the plan that fits your needs and budget. Shop and compare today. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
- Got a favorite doctor? Take a prescription? You can sort plans to make sure they’re covered. #GetCovered http://bit.ly/2eV04Pc [IMAGE]
Ease of Access/Enroll on Your Mobile Device
- It's easier than ever to #GetCovered. Enroll on your phone or tablet today. http://bit.ly/2eZz5jH [IMAGE]
- You buy clothes on your phone. You buy groceries on your phone. Buy health coverage on your phone too. #GetCovered http://bit.ly/2eZz5jH [IMAGE]
- It's easier than ever to enroll for health coverage on your phone or tablet. #GetCovered http://bit.ly/2eZz5jH [IMAGE]
- We’ve made it easier than ever to shop and compare plans. Explore your options to #GetCovered today. http://bit.ly/2eZz5jH [IMAGE]
- The #GetCovered process is faster and more streamlined than before. See for yourself. http://bit.ly/2eZz5jH [IMAGE]
Local Help is Available (#HereToHelp)
- Help is available to #GetCovered! 1-800-318-2596 or http://bit.ly/2eMXhq6. #HereToHelp [IMAGE]
- We’re #HereToHelp → 1-800-318-2596 for 24/7 assistance, in English, Spanish, and 200+ other languages. #GetCovered [IMAGE]
- SHARE: Free in-person help is available in your community. We’re #HereToHelp you #GetCovered. http://bit.ly/2eMXhq6 [IMAGE]
- [CITY], we’re #HereToHelp you #GetCovered. Visit http://bit.ly/2eMXhq6 for assistance to #GetCovered.
- [CITY] residents, need help to #GetCovered? Start here → http://bit.ly/2eMXhq6. #HereToHelp [IMAGE]
- We’re #HereToHelp you #GetCovered! Find help in your local community → http://bit.ly/2eMXhq6 [IMAGE]
- We’re #HereToHelp you #GetCovered 24/7. Our customer support line: 1-800-318-2596. Find in-person assistance here: http://bit.ly/2eMXhq6
- Need assistance to enroll? We’re #HereToHelp. Call 1-800-318-2596 or visit http://bit.ly/2eMXhq6. [IMAGE]
- Have questions? We’ve got answers: 1-800-318-2596 or http://bit.ly/2eMXhq6. #GetCovered [IMAGE]
The Power of Prevention (HealthCare.gov Team)
- Screenings & vaccinations are covered at no cost to you. See what’s all covered: go.hc.gov/2dIEdtU #GetCovered
- #DYK certain preventive services are covered w/o charging you a copay or coinsurance? See the full list: go.hc.gov/2dIEdtU
- Vaccinations are important. See which are covered at no cost to you → go.hc.gov/2dIEdtU #GetCovered
- Prevention is power. Thanks to the #ACA, certain screenings and vaccinations are covered are no extra cost to you. #GetCovered
- Thanks to the #ACA, preventive services like #flu shots and #bloodpressure screenings are covered at no extra cost! [LINK] #GetCovered
- Certain preventive services are covered at no extra cost to you with health coverage under the #ACA. [LINK] #GetCovered
#MillennialMon (Young Invincibles)
- Each Monday at 3pm ET, Young Invincibles (@YoungInvincible) hosts a weekly Twitter chat using the hashtag #MillennialMon to discuss important issues facing young adults. This is a great opportunity for partners to share resources and important health information and key messages about Open Enrollment.
- Learn more about other upcoming #MillennialMon topics and how you can get involved: #MillennialMon
Rural America
- Thanks to #ACA, the rate of the uninsured has ↓ by nearly 40% in rural communities. Let’s build on this! http://bit.ly/2kt2PrX #GetCovered
- There are 2.6M uninsured adults living in rural America. Let’s help them #GetCovered for 2017. http://bit.ly/2kt2PrX
- SHARE: Rural Americans have affordable coverage options on @HealthCareGov. Shop now! #GetCovered http://bit.ly/2kt2PrX
- Nearly 9/10 rural Americans shopping on @HealthCareGov will be able to get tax credits. #GetCovered http://bit.ly/2kt2PrX
- RT to share: 75% of rural @HealthCareGov consumers will be able to #GetCovered for less than $100/month. http://bit.ly/2kt2PrX
#GetCovered Testimonials
- It wasn’t until Tracy’s husband got sick that she realized all the benefits of the #ACA. http://go.usa.gov/x9QXq #CoverageMatters
- The #ACA is helping Chiara fight her breast cancer and stay alive. http://go.usa.gov/x9Ubg #CoverageMatters
- The #ACA allows @CraftyChica to focus on her business knowing she’s covered. http://go.usa.gov/x9Pag #CoverageMatters
- #ACA #CoverageMatters to Elizabeth – who is covered and getting the right preventive care to stay healthy. http://go.usa.gov/x9Puh
- Thanks to #InsuranceParity, Graceanne's #ACA plan covers her #mentalhealth care. Her #CoverageMatters. http://go.usa.gov/x9m4z
- #CoverageMatters to Dan, a BMX rider who knows he’s not invincible. Coverage has his back. Join him and #GetCovered. http://go.usa.gov/x8yvj
- #CoverageMatters to Darvin, a Missouri farmer with a pre-x condition that doesn’t hold him back. http://go.usa.gov/x8mrb via @HHSGov
- Farming is all Darvin wants to do. With #ACA health coverage, he does it with peace of mind. http://go.usa.gov/x8mrb #CoverageMatters
- Health coverage gave Aaron peace of mind. Now he’s encouraging other #AIAN to #GetCovered. http://go.usa.gov/x8ak7 via @HHSgov
- The #ACA gave Mary the freedom to leave her job, pursue her dream, and still be covered. It gave her independence. http://go.usa.gov/xkJEz
- #CoverageMatters to Mina. Thanks to the #ACA, she stayed on her parents' plan until 26. http://go.usa.gov/x8nsN via @HHSGov
- When Mina was diagnosed with cancer, her Marketplace coverage was there to protect her. http://go.usa.gov/x8nsN #CoverageMatters #GetCovered
- #CoverageMatters for icecreampreneur Victoria Lai. The #ACA made pursuing her business a reality. http://go.usa.gov/x85xK
General Messages
- Visit HealthCare.gov today to enroll in 2017 coverage – don’t wait to #GetCovered! [IMAGE]
- Join the millions who have already enrolled. Find the same peace of mind they did. #GetCovered. Be covered. http://bit.ly/2eMW6Y6 [IMAGE]
- Be covered for the what-ifs in life. You don't need health coverage...until you need it. #GetCovered http://bit.ly/2eMW6Y6 [IMAGE]
- Know someone who needs health coverage? Share this message with them. #GetCovered http://bit.ly/2eMW6Y6 [IMAGE]
- Helping a friend #GetCovered is as simple as sharing this message with them. http://bit.ly/2eMW6Y6 [IMAGE]
- It's time to #GetCovered for 2017. It's affordable. It's easy. Start here → http://bit.ly/2eMW6Y6 [IMAGE]