A large group of women gathered in Westport recently to discuss what was on their minds; however, they weren’t just gossiping over brunch or talking about the latest fashion or beauty trends, they were discussing women entrepreneurship in Westport and their roles in the business world.
On April 9, the owners of The Granola Bar, JL Rocks and West participated in a panel titled “Westport Means Business” led by Second Selectwoman Jennifer Tooker. The theme of the evening was “jumping off,” as the panel discussed the ideas of launching their own businesses, taking risks and working to increase the economic vitality of Westport.
“Westport is not only a place to live and grow a family, but also launch a business,” Tooker said. Each of the women shared their own personal experiences with owning a business in Westport and the struggles they face.
Each of the women shared their own personal experiences with owning a business in Westport and the struggles they faced.
Kitt Shapiro has lived in Westport for over 17 years and was unsatisfied with the clothing store options in the town. She finally found a store that she loved, but when she found out it was closing, she had to do something to save it. She recently acquired the women’s boutique clothing store West, and has been learning the ropes of the retail world.
“I know that retail has changed[…]but I truly believe that local business and local retailers are not going to go anywhere because we are the foundation,” Shapiro said.
She feels that human contact is the key to success and has worked to create an environment where people feel welcomed and embraced.
Similarly, one thing that Zoe Barnett ’19 finds to be the hardest part about being a young entrepreneur is balancing school work with her jewelry business.
“It’s hard to stay on top of homework while simultaneously fulfilling orders,” Barnett said, “but it’s also a challenge that adds to the lessons I’ve learned from running a business.”
There were many common themes expressed by all of the women, especially as related to balancing work and home, struggling in the business world and hoping to encourage the next generation of entrepreneurs. However, overall they felt that Westport was a very supportive town and environment for female entrepreneurs. All of the women advised young entrepreneurs to seek out a mentor and get advice from more experienced adults and most importantly to follow their gut.
All photos by Ali Korn '21
Credits:
Photos by Ali Korn '21