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Hierarchy of UX BY: Nereyda Melchor

Level 1: Functional

- Spark

- Calendar

- Google Maps

SPARK

Minimal clicks from homepage | makes scrolls & clicks purposeful | sorting and filtering functions

Spark

  • Organizational email app
  • Connect all email accounts into one app
  • Smart inbox
  • Built in calendar
  • Helps declutter junk mail

Level 2: Reliable

- Shop

- Amazon

- Indeed

SHOP

Clean & reliable data | simple package tracking | UX / UI

Shop

  • Track orders in real time on a live map
  • Find all your shopping details in one place
  • Offers Shop Pay: fast payment and checkout

Level 3: Usable

- Yelp

- Chegg

- Wells Fargo Mobile

YELP

YELP

  • Discover top-rated spots
  • Real user reviews
  • Product pictures
  • Order delivery or take-out
  • Business information (hours, locations, menus, services, etc...)

level 4: Convenient

- Apple Pay/Wallet

- Venmo

- Zelle

APPLE PAY

Apple Pay/ Wallet

  • Store credit, debit cards, store cards, boarding passes, movie tickets, student ID cards, and many more in one place.
  • Easy secure and private way to pay anywhere.
  • Apple Cash: easiest way to send and receive money.

Level 5: ENjoyable

- Spotify

- Pinterest

- Instagram

SPOTIFY

spotify

  • Streaming service
  • Search any track, artist or album, make/share playlists, build music collection
  • Discover new artists, new music
  • Podcasts; stream thousands of original podcasts

level 6: Significance

- Flo

-Nike Club

- Netflix

Netflix

Netflix

  • TV series and movie streaming service
  • Unlimited entertainment for one low price
  • Netflix originals
  • No Ad interruptions
  • Watch on any device
  • Download to watch offline

Credits:

Created with an image by Nikita Katsevich - "iPhone 8"

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