At the d.confestival representatives of leading design-driven companies discussed how they are transforming their corporations. They shared opportunities and challenges they faced when applying Design Thinking in their organizational context and how they introduced the mindset to employees.

“Digitization challenges all companies. It doesn’t only mean technical progress, it changes the way business is done: faster, with the customer in mind, on a global scale. Design Thinking is a method to come up with new, user-centric business models but it is also a philosophy that requires you to think out of your own box.” Christof Kerkmann, Editor, Handelsblatt

“We are adding a new mindset to the way we operate and collaborate to create meaningful solutions.” Monica Dalla Riva, Head of Design Europe, 3M

“There is a huge mental change in our organization and it will take some years until it is experienced and digested and really effective. We have thousands of excellent people - the challenge is to make them work together for a shared purpose. All the other questions are immediately not as important anymore.” Uwe Raschke, Member of the Board of Management, Robert Bosch

“It’s really about unlocking your creative confidence, the ability to see yourself as a creative person and I truly believe that you can do that with pretty much everyone.” Sam Yen, Chief Designer, SAP

“I don’t think we can convince people with words anymore. They have to be convinced by experiencing themselves every day that what we talk about is actually real and that it does work.” Guillaume Alvarez, Senior Vice President EMEA, Steelcase