So What Is LinkFinite?
What Is The Main Problem?
LinkFinite solves a key issue that is also quite personal to myself. I have always wanted to become an author of a book series myself, but even with mediums like the internet making revolutionary strides in terms of marketing your work in an independent format, many authors still fall through the cracks. Many authors that don't work for a publishing format don't know how to make use of all the tools at their disposal, and are stuck with trying to promote their material by themselves. Many don't know how to design, code, properly advertise their work, or even who their main audience is.
How Does A Beginner Author Prepare For The Industry In A Way That Gains Them A Reliable Consumer?
This Is Where LinkFinite Comes In
LinkFinite serves as a dream combination of ideas that lost, potential and fledgling authors such as myself would love to have. Even if you are publishing independently, you are not working alone by partnering with this company.
LinkFinite serves to “link” new and/or inexperienced authors with their potential audience by providing them a chance to collaborate with multiple expert designers to create a branding platform for themselves. Our company works to create individual websites, social media platforms, newsletters, and ideas for giveaway campaigns. Each and every campaign is tailored to the individuals’ own unique tastes and personality, reflecting who they are as a person as well as the way in which they want to portray their body of work.
We Help Inexperienced Authors Design Platforms Both Digital And Physical In Order To Help Them Grow In The Publishing World And Gain Attention.
LinkFinite works together directly with its clients in order to create the brand that is geared towards them, helping them in areas of design that they are not as familiar with, while also optimizing it in a format that is easy to understand for potential viewers looking into their content.
We Showcase Our Clients Success Stories Over Our Own. We Make Young Authors Feel Like They Can Succeed, With Us In A Supporting Role.
Who Does LinkFinite Speak To?
The Age Range Would Be Qualified As Being Around Early-To-Late-Twenties, Or Around The Time That One Is Starting To Exit College. (Postgraduates)
As stated earlier, LinkFinite speaks to young and/or inexperienced writers who use a variety of mediums, who also work outside of mainstream publishers or wish to gain a job with one by building a visually impressive portfolio. Some examples of different writing mediums LinkFinite's clients can specialize in are included below...
- Books
- Copywriting
- Editing
- Screenwriting
- Researchers
- Independent Magazines/Zines
- Essayists/Reviewers
Research Statistics: The Audience
Research Statistics: Related To Us
All research was done with the intention of what current authors are feeling, as well as current statistical facts from the past 2 years. Then I tried to apply these facts in a way that could help to benefit my project and serve to educate potential clients of what they should be looking out for when they start using LinkFinite's services. All of this while also trying to make my service the best that it could, adressing and solving these important issues.
LinkFinite's Branding
The Consistency Of The Visuals
LinkFinite's visual branding is designed to be modern and contrasting. Structured in its design that proves that it knows what it is doing for the field, hence the shapes consisting of 4 points. This further connects to the theme of the "points" of communication. That being LinkFinite's goal of helping its clients learn and achieve in their careers.
The Logo
LinkFinite's Logo consists of the words "Link" and "Infinity" combined together that is meant to represent the companies business practice of helping their clients to "link" them to their target audience in a visually effective manner while simultaneously keeping them involved in their life's work.
The Colors
For the colors, LinkFinite has a combination of dark purple and lime green, this color combination proves to be quite powerful as they are secondary colors on the wheel that contrast each other well. They are sharp and stand out considerably, which servesto resonate with our brand motto of helping others tos tand out.
The Website
The Advertising
About The Designer
My name is Melissa Morris and I am a soon-to-be graduate of the Visual Communications Department of Farmingdale State College! Since enhancing my knowledge and understanding of visual design through my 4 years at this program, I have developed key interest and proficiency in Layout Design, Branding, Illustration, and Advertising. I believe that this project culminates nearly each aspect of the strengths that I am confident in showcasing, and I hope that you enjoyed looking through it and seeing what my project provides to people in the field of publishing! If you would like to see more of my work outside this one, feel free to take a look at my Instagram page for more!