Hi there, I'm Jerry Silverman
I recently ran a highly popular, fun and strategic customer engagement program called Adobe Creative Jams in Enterprise.
These events grow awareness, adoption and active usage of Creative Cloud tools and services within Adobe's largest, most strategic enterprise customer accounts.
What exactly *are* Adobe Creative Jams in the Enterprise?
JERRY'S CREATIVE JAM STATS
PLACES
- 24 Creative Jam Events in a 12 Month period
- 5 Higher Ed, 10 Commercial, 3 Strategic, 4 Agency, 2 Government
- 15 Cities across North America
ONSITE ENGAGEMENT
- 3000+ Onsite Audience Members / Avg 138 attendees per event
- 650+ Creative Jam competitors / Avg 27 competitors per event
- 25 VPs and 12 CXOs Engaged
SOCIAL / PRESS
- Adobe Blog Posts: 1 2 3
- Customer Videos: 1 2 3 4 5 6
- Articles in Forbes, Adweek, DMNews, MarTech Advisor, and Entrepreneur
- 9M Total Monthly Unique Views
- Personal LinkedIn: 40 Posts, 100K Post Views / 2K Likes
FEEDBACK
- 91.3% reported new learnings/inspiration at their Creative Jam
- 86.9% gave Creative Jam speakers an "Excellent" or "Very Good" rating
- 85.5% gave the overall Creative Jam experience an "Excellent" or "Very Good" rating
- See below highlights for verbatims
TOP 5 HIGHLIGHTS:
1. The Home Depot
ATLANTA, GA
While a lot of fun and innovative projects came out of the Creative Jam, what our teams learned was the most valuable results. They worked with different groups than they would normally, learned new tools, and broke their day-to-day routines. They had the creative freedom to push the boundaries of what they believed to be possible." -- Paul Stonick, Director UX
2. IBM CIO Design
NEW YORK CITY
thank you so very much for putting on such an incredible event! It was so well planned and executed, and the excitement and energy was palpable. The team continues to talk about how much fun it was, and how much they loved learning more about the Adobe suite and our luminary speakers, and of course, the healthy challenge aspect. They are more inspired than ever, and we now have so many great ideas to work with, to boot." - Kristin Wisniewski, VP
4. Temple University
PHILADELPHIA, PA
Working with Adobe XD gives students an opportunity to practice project management, agile development and the collaborative skills essential to business. With Adobe XD, we’re giving students the confidence to learn sophisticated communication tools that are necessary in every area of the workforce." - CINDY LEAVITT, CIO
5. FCB Health Network
NEW YORK CITY
I LOVE THESE TYPES OF EVENTS. I AM GLAD ADOBE CHOSE TO COME TO FCB. I'M A BIG PROPONENT OF THE COMPANY AND THEIR APPROACH TO SOFTWARE AND CREATIVE SOLUTIONS. LOOKING FORWARD TO A COUPLE OF THEIR NEW PROJECTS THAT ARE COMING DOWN THE PIPELINE LIKE PHOTOSHOP FOR IPAD AND PROJECT GEMINI.” - GREG FLORES, VP, ASSOCIATE CREATIVE DIRECTOR