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UTSA Online Communication September 2020 – January 2020

Agenda

  • The Team
  • Marketing Approach
  • Marketing Efforts
  • Paid Marketing
  • Organic Marketing
  • Combined Impact
  • Nurturing Efforts
  • Our Successes
  • Enrollment Trends
  • What's Next
  • Opportunities
  • Questions

Paid Marketing

  • 51 Leads
  • 3 App in Progress
  • 2 Enrolls
  • $6,759 spend
  • 6% – Lead to Started App
  • 40% – App to Enroll

* Estimated numbers, not from business Review

Organic Marketing

  • 58 Leads
  • 8 Started Apps
  • 4 Enrolls
  • 1,831 Page Views
  • 3% - Website Click to RFI Submission
  • 13% – Lead to Started App
  • 50% – App to Enroll

Sep.20 - Jan. 21 – (Reports: Time Trends & Online RFI - same fields as BB w/ date)

Website Optimization

  • Pilot for Institution – BrightEdge, Dubbot
  • Invested in SEO Partner – CollyString
  • Optimized Page – Keyword Research, Headers, Meta Descriptions
  • Technical Cleanup and Accessibility
  • Expanded Competitive Content
  • Dedicated RFI for OCOM Pages
  • Keyword Cannibalization

What's Next?

  • Positioning Statement for the Institution
  • Finding our Online Brand Flavor
  • Traditional Advertisement – Billboards, and Radio
  • Custom Admission Application
  • Continue to Optimize Web Pages with CollyString
  • Social Media Ads and Spend Increase
  • Data Driven Improvements
  • Auto Dialing Technology & Voice Talent

Partner Opportunities

  • Student Stories & Content
  • Review Sites for Cross Linking
  • Next Year Capacity and Enrollment Goals

Questions?

Created By
Cynthia Zubia
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