Introduction
This creative challenge is suitable for all ages and creative minds. During this time of social distancing, we’re looking for everyone to unlock their creativity and inspire support for ocean protection and climate action, to save coral reefs - we’re calling on all creative thinkers, from schools teaching students remotely, and creatives with spare time, to families looking for a fun activity at home.
This half-day digital media project gives participants the opportunity to respond to a design challenge and create a digital video using amazing footage and Adobe's Premiere Rush and Adobe Spark applications. It uses a global campaign on our oceans and climate change as the background for the challenge.
This is a global challenge, all languages and nationalities are welcome. Adobe Spark and Adobe Premiere Rush is available in all countries (except China for Premiere Rush). The challenge is a permanent resource and open until further notice, there is no deadline.
Suggested Running Time
The challenge is designed for a half-day (3 hour) session either face-to-face or virtually.
Aims of the Creative Challenge
Through this activity, students will be able to publish a short digital video that:
- Expresses a personal message about a global issue that affects them
- Employs persuasive language techniques
- Uses Adobe Premiere Rush to sequence pre-created video clips, audio tracks and graphics.
Learning Objectives
At the end of the Creative Challenge, students will be able to plan, sequence and craft a digital video designed to inform and persuade.
- Use persuasive words, phrases and rhetorical techniques
- Develop their knowledge about our oceans and climate change
- Understand skills and processes required for creative digital video-editing
- Understand the principles and processes behind planning and structuring a short video (e.g. using ‘Call-to-Action’)
Background Information
Glowing Glowing Gone is a global campaign using color and creativity to accelerate ocean conservation and climate action. Glowing Glowing Gone has been developed by The Ocean Agency in collaboration with the UN Environment Programme, Adobe is a founding partner of the campaign.
During the Creative Challenge, all groups of students will be asked to write, narrate, and edit a 1-2 mins call-to-action video to spread awareness around why we need greater ocean protection and climate action.
Coral reefs are on the front line of climate change. For the first time in human history, we’re on the verge of losing a global-scale ecosystem on which we depend. As you have seen in the video, we should all be very alarmed when corals start 'glowing' in fluorescent colors. These corals are producing brightly colored chemicals in their flesh (like a sunscreen), in an attempt to protect themselves from ocean heatwaves caused by climate change. It is one of the most disturbingly beautiful sights in nature.
Why are our oceans getting warmer?
Our oceans are getting warmer because of global warming. The ocean absorbs over 90% of the climate change heat trapped by greenhouse gasses (caused by fossil fuel burning, forest destruction and other human activities).
Despite sustaining all life on earth, our ocean is as fragile as the human body — even a small change in temperature (as little as 1 degree C), can cause corals to glow or bleach white, resulting in vital ecosystems shutting down.
Why are coral reefs so important?
Reefs are the most biodiverse place on earth, supporting a quarter of all marine life and over a million species, despite only covering <0.1% of the ocean.
Reefs provide half a billion people with food, jobs and income, and contribute $375 billion a year to the global economy.
They protect hundreds of millions of people from storms and flooding - a healthy reef can reduce coastal wave energy by up to 97%.
They're a source for life-saving medicines for diseases such as cancer, arthritis, Alzheimer’s and heart disease
How can we save coral reefs?
In the last 30 years, we've lost 50% of the world’s corals, and they are projected to decline by a further 70 – 90% in the next 20 years.
In order to save reefs, we need to protect them from local threats such as over-fishing and pollution, whilst we rapidly address the global threat of climate change.
Coral reefs don't get the attention and prioritization they desperately need and warrant. It is the lack of awareness and support that’s leading to inaction.
So... In this Creative Challenge we’d like students to use the power of Adobe Premiere Rush to write, narrate and edit a ‘call to action’ video aimed to be shared on social media, about why we need greater ocean protection and climate action, to save coral reefs.
The Brief
“Today we’re asking you to step into the role of a Chief Storyteller & Marketing Mogul working at The Ocean Agency on the Glowing, Glowing, Gone–campaign. Your job is to drive action to help save the world’s magical coral reefs — and your only tool is storytelling through video.”
Communication goal: In your video, bring to life why the world needs to support greater ocean protection and climate action, to save coral reefs.
Call to action: Support ocean protection. Students are going to create a social media promo video using videos, text and graphics that are part of Glowing Glowing Gone's campaign assets. Students will also use audio and motion graphics templates included in Premiere Rush.
SUMMARY OF CREATIVE CHALLENGE TIMELINE
- Individuals or groups of students (2-4) will write an initial storyline/storyboard and map out which assets to use from the resources supplied.
- They will then edit their video and record/capture any additional assets they wish to add in.
- At the end of the session, groups will to present and talk through their video.
REQUIRED RESOURCES
- PCs/Macs (1 between each group or 1 for each student if done remotely)
- Adobe Premiere Rush or Adobe Spark Video installed/accessed on all computers
- Glowing Glowing Gone Information: www.glowing.org
- Curated video clips: Click here
- Curated audio files: Click here
- Full Coral Reef Image Bank: www.coralreefimagebank.org/A collection of media-quality imagery and resources, made available free (for non-commercial use) to support the global mission to save coral reefs.
USE & SHARE THE CHALLENGE RESOURCE KIT ACCESSED VIA THE BUTTON BELOW TO GET STARTED
ASSESSMENT RUBRIC
Teachers may use or adapt the following rubric to assess the final video outcome:
Bronze: The video uses audio, images and texts (but not necessarily all three) that refer to climate change. There may not be a specific call-to-action, and the sequence of images may not always follow a pattern or demonstrate a clear connection.
Silver: The video conveys a clear message about the need for climate change action through the impact on coral. It uses music, images and a planned script to make the video engaging and there is a clear call-to-action. There is a clear design behind the way the text, images and audio have been arranged.
Gold: The video tells a powerful and persuasive story about climate change and specific effects on our oceans based on a well-designed script using persuasive language, strong factual argument, and accompanied by relevant visuals. It uses audio effectively to suggest a specific tone or emotion which complements the words and call-to-action. Effective use of editing (such as transitions) may have been used to enhance the video’s impact.
If you wish to share your videos - email it to hello@glowing.org or upload to social media with #GlowingGone and tagging @GlowingGone. We are happy to feature select videos on glowing.org site.
You can also check out the entries from our previous Creative Challenge here.