Inspiring Leaders & Their Executive Teams To Build Irresistible Brands
In a rapidly-changing world that changes by the minute, the ONE thing that never changes are predictable patterns of Human Behaviour.
Especially as it relates to our endless fascination with compelling stories and enduring legends. Through the centuries, people of different social, cultural or ethnic backgrounds have always responded to, and rallied around, powerful stories that have depth, meaning and purpose.
Legends like Apple, Disney and NIKE don’t act and speak like everyone else. Their ‘magic’ trick lies in developing an original story that attract the BEST customers and talent – and there is no reason why you can’t do the same thing with a similar approach.
THE BEST BRANDS IN THE WORLD ARE IRRESISTIBLY ENTICING BECAUSE OF THE STORIES THEY REPRESENT.
We think you should have that same advantage.
We believe nothing is more motivating than the timeless power of YOUR story...
- To share with the kind of people you want to surround yourself and do business with.
- To rally customers, align your team and inspire the marketplace.
- To set you apart and create differentiation from your competitors.
This is why we designed THE BRANDING HIGHWAY BOOTCAMP. A one-day centrepiece of a 60-Day Immersion Program for you and your Executive Team.
This process was developed as a practical way to answer the paramount question:
Who are you beyond the products & services you offer?
Over the course of this 60-Day Experience, you and your team will have ample time to prepare for the One Day BOOTCAMP with sufficient time allocated on the back end to develop a concrete Action Plan.
Phase 1
Preparation & Pre-Session Homework – 30 Days Prior
Phase 2
THE BRANDING HIGHWAY BOOTCAMP: One Day Off-Site Team Session
Phase 3
Finalize Action Plans – 30 Day Follow Up
Once you know who you are, beyond your products and services, the competition becomes irrelevant.
In this Interactive Experience, together we will:
- Uncover a compelling story that will reflect core values shared by you and your best customers.
- Craft a Tribal Narrative that is the foundation for all external marketing efforts, aligning internal culture and customer fulfilment.
- Apply science-based methodologies to achieve massive degrees of 'Differentiation & Relevance’.
- Build a ‘new’ Media Company to establish a strong online presence with original content.
- Give customers a real reason to do the marketing on your behalf.
THE BEST BRANDS IN THE WORLD ARE IRRESISTIBLY ENTICING BECAUSE OF THE STORIES THEY REPRESENT.
Gair has presented his unconventional business strategies in no fewer than 33 U.S. states and all 10 Canadian provinces, along with multiple engagements through the UK, Europe, Hawaii, Mexico and Latin America. His many accomplishments include:
- Being recognized as “Speaker of the Year” by TEC Canada in 2012.
- Upwards of 400 appearances with Vistage International, the world’s largest CEO Peer Advisory Group.
- Author of “NUTS, BOLTS AND A FEW LOOSE SCREWS”, available through Amazon.com
Gair has worked with some of the world’s most dynamic organizations, including the Apple Specialist Marketing Group, Caterpillar, NAPA and Virginia Tech while sharing conference stages with business icons such as Richard Branson and Gene Simmons. With his energetic, freewheeling approach to THE BRANDING HIGHWAY BOOTCAMP, Gair helps leaders, executives, entrepreneurs, communities and non-profits tell better stories, grow their market share, create their own tribes and do work that matters.
“The information he shares is not only on another level of intelligence, but just the energy and passion and the way he incorporates music and story telling into the delivery and content is amazing.” Dan Martell - SAAS Academy
THE BRANDING HIGHWAY BOOTCAMP is a real game-changer! Bob Lennon - Thermalwood Canada
Thank you for inspiring our Team! I appreciate ideas that we can do without a big budget. I am very encouraged to go deeper in a renewed direction. Your presentation was the most meaningful workshop that I have done in this online Wild West World. Chelle Walters - Blinds Galore
“Gair Maxwell’s “Branding Highway Bootcamp” is engaging, enlightening and, most importantly, EFFECTIVE! I t’s like being in a focus group, but focused on your own brand. His impact on the City of Moose Jaw’s rebranding project can’t be overstated – in fact, it was “Notoriously” significant!” Craig Hemingway - City of Moose Jaw
What Participants Are Saying...
Questions?
gair@gairmaxwell.com
506-874-4147