Challenge: Rebrand and Expand an Entire Company
Research
Survey results for our target audience
Competitive Analysis
Consumer Personas
Potential Moods for Brand
It was decided that the first mood board "Neon Blues" was the direction I was to take the brand. I began to brainstorm new names for "Blue Note Jazz Club" and then matched with Cuarto Azul which translates to "Blue Room". The brand is located in Mexico so Hispanic and Latin culture has influences in the new brand direction.