Introduction
Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.
The Adobe Certified Expert - Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam.
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Exam Guide Sections:
- Intended audience
- Exam information
- Minimum candidate experience
- Exam objectives and scope
- Online sample test
- Preparing for the exam
Intended Audience
- Optimization team
- Digital marketers
- Analytics team
Exam Information
- Exam number: AD5-E809
- Exam name: Adobe Target Business Practitioner Renewal
- Certificate level: Certified Expert
- Status: Active
- Available languages: English
- Number of questions: 30
- Formats: Multiple choice and multiple select
- Duration: 60 minutes
- Delivery: Online proctored (requires camera access)
- Passing mark: 20/30
- Price: $125 USD / $95 USD (India only)
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified as a Target Business Practitioner has:
- At least two years of experience with optimization platforms, including Adobe Target
- At least two years of experience leading/contributing optimization programs
- The ability to understand and translate business KPIs into optimization goals
- The ability to determine the appropriate Adobe Target standard activity types based on optimization goals, and is aware of premium features
- An understanding of HTML, JavaScript, CSS concepts
- The knowledge of statistical concepts and data analysis as it applies to optimization
- The ability to engage with stakeholders and is comfortable making solution suggestions based on needs assessment
- An in-depth knowledge of the three-step workflow (experiences, targeting, goals and settings)
- The ability to translate results into insights and recommendations
- An understanding of the impact of changing technologies to Target
Familiarity with the following technologies and environments:
Technologies
- Marketing cloud debugger / also called Adobe Experience Cloud debugger
- Adobe Analytics as a reporting source for Target specifically A4T integration
- Browser's console / Browser developer tools such as console, network tab
- Network tools in browser
- Basic understanding of other Adobe Tools
- Developer Console (any web browser)
- Adobe Target sample calculator
- Adobe Audience Manager fundamentals
- Adobe Experience Cloud (as audience source for Target)
- Adobe Experience Manager
- Basic knowledge of terminology used in statistics as related to Target
- Basic knowledge of cookies behavior
- How to read a Solution Design Reference
Environments:
- Desktop / Website including desktops and mobile devices
- Mobile App (basic understanding) / Use of Target for mobile devices
- Staging-development
- Production
- Production environments across mobile devices, tablet devices and desktop devices
- Related hosting platforms
- Use of target for single page applications
Exam Objectives and Scope
Section 1: Planning and strategy (25%)
- Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Identify opportunities for testing based on business KPIs and data analysis
- Prioritize test ideas based on business needs, level of effort, and potential for lift
- Estimate activity duration using the Adobe Sample Size Calculator or equivalent
- Align activity types with specific use cases
- Construct test hypotheses based on a given scenario and identify hypotheses elements
- Identity the appropriate Target activity type
- Determine KPI-based primary and secondary success metrics
- Assess audience requirements
- Determine the appropriate analytics reporting sources
Section 2: Configuring, Executing and Managing (44%)
- Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
- Apply procedures to create an experience using VEC
- Apply procedures to create an experience using FEC
- Apply procedures to manage experiences within an experience composer
- Describe the 3-step workflow that applies to creating Target Activities
- Apply procedures to create an A/B test activity
- Apply procedures to create an XT activity
- Apply procedures to create an MVT activity
- Apply procedures to create an AP activity
- Apply procedures to create a Recommendation activity
- Apply procedures to create an Audience in Target
- Apply procedures to set Goals and Settings
- Apply procedures to conduct Activity QA
- Apply procedures to manage Target
Section 3: Analyzing and Reporting (19%)
- Define and evaluate report settings to help set the elements that appear in a report
- Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
- Evaluate and identify common problems associated with A/B testing and how to avoid them
- Evaluate Automated Personalization Summary reports
- Evaluate Experience Performance reports (MVT)
- Determine the winning variation based on the observed lift, confidence levels and business objectives
Section 4: Troubleshooting (13%)
- Diagnose activity qualification issues
- Use browser debugging tools to verify implementation
- Verify metrics and reporting
- Use Experience Cloud Debugger to validate implementation
Online Sample Test
The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.
AD0-E401 Adobe Target Business Practitioner Sample Test
- Mark your answer in each question.
- Use the link “Send Comments for this Question” to provide specific feedback.
- Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
- On the last question, click Submit Exam to submit all your answers.
- Complete the short survey. Click Submit.
- Click “Take Me to My Results” and then Review My Results to view your sample test result details.
Preparing for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Recommended Preparation:
Questions and Inquiries?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update January 2020