There are so many ways to get creative with your business card, but there’s one thing that stays consistent across the board – the size. The standard dimensions for a business card are 3.5” x 2” which is a perfect size for your recipient to slip in their wallet or pocket for safe keeping! If you want your business card to be printed in full color, you’ll want your design to have a “bleed area.” A bleed allows for the design to print all the way to the edge of the card. Generally, a safe bleed is ⅛ inch which the printer would trim off, giving your card a nice clean edge. That would bring your final design to 3.625” x 2.125”. Make sure the content of your business card stays away from the edges so it doesn’t get trimmed off in the printing process. Leave a safe border about ⅛ inch from the edge of the card. If you run out of room laying out your content on your card, remember you can always use both sides!
A business card is a great starting point for someone to get in touch with you and get a quick idea of what you have to offer. Keeping this in mind, a successful business card is straightforward, eye-catching, and reminiscent of your brand. Business cards are small, so only include the most important details. No need to put every phone number, email, or social media handle you have on it. Only include the most relevant and effective ways for someone to contact you. If you’re a visual artist, maybe it’s your email and Instagram page. If you’re a small business owner, perhaps you only need include your phone number and website, where your recipient can go to find more details. Think about how to best engage your audience. Lastly, you’ll want to get creative with your business card in a way that suits you. For a more professional approach, try a clean and modern design and spice it up with a specialty paper for an impressive feel. Include imagery such as your logo, or a background design. Print your card with rounded corners or a decorative laser cut edge. Whatever makes you standout, incorporate that into your business card.