July 2021 Sports Partnerships

"Because of You" July E-Update Focus: Sports Partnerships

Please enjoy this message from a very special, long-time friend of the American Cancer Society.

ACS Day at the Ballpark

This year marks the 10th Anniversary of our annual ACS Day at the Ballpark - a long-standing partnership with the St. Louis Cardinals. In 2019, we had approx. 16,000 volunteers who attended the day at the ballpark and celebrated the $1 million in revenue milestone.

Crucial Catch

Since 2009, the NFL and the American Cancer Society have teamed up to fight cancer and save lives. Crucial Catch helps more people catch cancer early, and addresses the unequal burden of cancer in underserved communities. Crucial Catch has raised more than $22 million and impacted over one million people in communities that need it most.

The American Cancer Society and the St. Louis Rams partnered together in 2013, kicking off an annual joint Crucial Catch campaign. The campaign was designed to generate breast cancer awareness throughout the St. Louis community. Each October, the partnership hosted many community focused initiatives around prevention and early detection, as well as opportunities to celebrate breast cancer survivors in unique and memorable ways. Funds raised through the designated Crucial Catch game day and other channels were restricted to breast cancer initiatives and increasing screenings in underserved populations.

Coaches vs. Cancer

For over 25 years, the Coaches vs. Cancer program, in collaboration with the National Association of Basketball Coaches, has united coaches and fans nationwide to help the American Cancer Society defeat a common enemy – cancer.

In St. Louis, we have led the nation with our engagement with Coaches vs. Cancer. St. Louis has held many events including the former Coaches vs. Cancer Shootout, the current Coaches vs. Cancer Holiday Tournament, golf events in Mid Missouri, and Corporate Suits and Sneakers to name a few. We are honored to have Warner Baxter, CEO of Ameren and CEO Chapter Member serving on the national CVC Council as the newly appointed Vice Chair.

Suits & Sneakers

The Suits & Sneakers Challenge engages basketball fans throughout the nation and allows them an opportunity to make a difference in the fight against cancer at their workplace. Each year, we invite our partners to join their favorite basketball teams and coaches in the fight against the disease by hosting a Wear Your Sneakers to Work Dress Down Day.

Participating companies have included; Enterprise, Edward Jones, Ameren, the Cardinals, Ernst & Young

Our St. Louis CEOs Against Cancer Chapter members are also encouraged to wear their suits & sneakers to our annual January meeting and when participating at our annual ACS Cancer Action Network Lobby Day.

Hockey Fights Cancer

Hockey Fights Cancer™ unites the hockey community in support of cancer patients and their families. Together, we look to inspire hope and courage for those who are living with, going through, and moving past cancer. Funds raised through this partnership support patient services such as the American Cancer Society Hope Lodge® and Road to Recovery® programs.

The St. Louis Blues have been a generous supporter of ACS over the years providing sponsorship funds and auction packages to our Champions of Hope Gala. The staff, players and alumni have also participated in volunteer opportunities like cooking dinner at Hope Lodge.