OKINAWA Visitors Bureau Marketing Proposal

MiLLENNiAL Magazine

presents

The Elixir of Life

a multi-media journey revealing Okinawa's "Fountain of Youth" secrets

The Awareness Campaign

Gone are the days of mass blasting a message in hopes of gaining a new customer. MiLLENNiAL offers a powerful, integrated and highly sensitive advertising solution that reaches the most targeted and responsive audiences.

The Awareness Campaign includes...

  • Editorial Series with (3) Original Articles + (1) Commercial Video
  • Hyper-Targeted Email Campaign to Los Angeles Travelers
  • Interactive Press Mixer for Los Angeles Travel Bloggers and Journalists

Editorial Series

"The Eternal Youth of Okinawa"

MiLLENNiAL will take readers on a visually immersive experience highlighting some of Okinawa's best kept secrets.

From the health wonders of the daily diet and "hai hachi" way of life, to the beautiful natural wonders and adventurous activities, each story will focus on the "eternal youth" that Okinawa provides its visitors.

Article #1 "Forever Young" - An in-depth look at the "Okinawa Diet" and why this daily eating practice has maintained the largest amount of Centurions anywhere in the world.

Article #2 "A Naturalist's Paradise" - Scuba diving, caving and hiking - these are just a few of the fun activities Okinawa offers adventure seeking tourists.

Article #3 "History's Treasures" - The KyuKyu chain is embedded in the rich spiritual mystery of Okinawa, revealing the true heart of the island.

Commercial Video "Kanpai" - A fun, fast-pace video to promote the exciting places, cuisine, and pastimes of Okinawa that will have millennial travelers booking their flights immediately.

*Editorial includes Okinawa Visitors Bureau branding at top and bottom of posts. Commercial includes pre-roll placement.

Homepage & Sidebar Ads

Ads promoting the Editorial Series will be placed throughout the MiLLENNiAL website, encouraging readers to learn about Okinawa.

  • (1) 1160p x 300p homepage ad
  • (1) 250p x 300p sidebar ad on all news, culture, profile, spotlight, and music pages

Social Media Takeover

  • Instagram - A photo collage highlighting the beauty of Okinawa's natural environments and rich culture will take up a 12-post block on MiLLENNiAL’s account.
  • Twitter - Daily tweets will be sent out during the length of the campaign, combining promotional messages with fun facts about Okinawa and unique travel opportunities to Japan.
  • Facebook - The Editorial Series will be promoted on MiLLENNiAL’s Facebook page and shared throughout our “Group” pages.

*Travel expenses for production not included in package price.

Hyper-Targeted Marketing

Eliminating any guesswork of who to reach, MiLLENNiAL is able to deliver personalized and relevant content to the ideal tourist. With access to an extensive data network, our model maximizes marketing efforts based on identifying these consumer traits:

  • Geography
  • Demographics
  • Purchase History & Intent
  • Topical Interests
  • Hobbies
  • Emotional Triggers

Data Dictionary

  • 260 million (US) consumer records
  • 300 data touch points

Once we have identified Okinawa's ideal traveler, we will use the agreed upon attributes to generate a target email list. Millennials from Los Angeles who are interested in scuba diving, eating Japanese cuisine, and traveling to Asia among many other key factors will be sent an email promoting the branded Editorial Series.

The first 100,000 emails out of the target list will be used to start the direct email campaign. If more is required, we will continue to pull from our original target list.

Email Processing

Our email campaigns are run through a white label third-party server. There is no click cost associated with Awareness campaigns allowing for an infinite number of potential engagements.

Custom Design Promotional Email

A dedicated promotional email will be created for the Awareness campaign, which includes graphic design, custom HTML & CSS, and ad copy.

Yamashiro Restaurant | Los Angeles, CA

LA Press Mixer

Where: Yamashiro Restaurant in the Hollywood Hills of Los Angeles

When: Weekday evening (during campaign)

Who: 75 invite-only LA based media (travel/lifestyle bloggers & journalists)

An enchanting evening set amid LA's very own "mountain palace" where select media will be invited to experience Okinawan culture to the fullest. Complete with diet mysteries, sushi making demonstrations, and customary musical performances, guests will feel as if they have been transported to Okinawa.

As part of the Awareness campaign, our LA Press Mixer is intended to encourage other publications in Los Angeles to expose their readers to the exciting travel opportunities Japan offers.

Los Angeles skyline view from Yamashiro

"The Elixir of Life" Package

Editorial Series "The Eternal Youth of Okinawa"

  • (3) original branded articles with photography
  • (1) commercial - shot and edited
  • (1) homepage ad
  • (1) sidebar ad
  • Social media takeover

$25,000.00

Hyper Targeted Email Campaign

  • Custom audience list generation (100,000 targeted emails)
  • (1) email run to 100,000 emails
  • Custom Design Promotional Email

$11,500.00

LA Press Mixer

  • Venue
  • Food & beverage
  • Service staff
  • Performers
  • Event coordination
  • Curation of LA media invite-list

$17,500.00

Total "Elixir of Life" Package: $55,000.00

*Travel expenses not included.

Price breakdown

  • Editorial Series (3) articles ... $12,000.00
  • Commercial ... $10,000.00
  • Homepage Ad + Sidebar Ad ... $2,500.00
  • Social Media Takeover ... $1,500.00
  • List Generation @ $.10/per email (min 100,000) ... $10,000.00
  • Email processing @ $15 CPM (min. 100,000) ... $1,500.00
  • Press Mixer @ $235 per head (all inclusive) ... $17,500.00

BEHIND THE MAGIC

About Us

MiLLENNiAL is an aspirational media lifestyle brand highlighting the global adult millennial. In 2014, The White House recognized us as one of the most influential digital media sites. Since then, our brand has become a go-to source for hyper-targeted marketing campaigns and has secured media partnerships with iHeartMedia, TIME Inc. and The Huffington Post. As a result, our network reach now surpasses 25 million viewers.

Contact:

Millennial Magazine, LLC.

Britt Hysen, Founder & EIC

britt@milmagz.com

818.445.6605

http:/millennialmagazine.com

This proposal and all concepts and content in it are the confidential and proprietary trade information of Millennial Magazine LLC. By accepting and reviewing these materials, you agree not to use any of this information without first entering into an agreement that authorizes the use of the information and compensates Millennial Magazine LLC. You also agree to maintain the confidentiality of this information and not share it with any other person.

© Millennial Magazine LLC. All rights reserved.

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