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Cast Reunion & 30th Anniversary Celebration of The 'All New' Mickey Mouse Club SPONSORSHIP & EXHIBITOR DECK

This deck is in development for internal #MMC30 use only. All information contained herein is confidential and not for public dissemination.

Cast Reunion & 30th Anniversary Celebration of The 'All New' Mickey Mouse Club & Disney's Hollywood Studios - Hosted by NSYNC's JOEY FATONE
Once in the Club... #AlwaysInTheClub

This Spring marks the 30th anniversary of the debut episode of The 'All New' Mickey Mouse Club and the opening of Disney’s Hollywood Studios (nee MGM Studios), where all 7 seasons of the show were taped.

Executive Producers Dale Godboldo and Chasen Hampton are calling home fellow Mouseketeers to reunite with fans in Orlando where it all began - celebrating the common bond between them all and the extraordinary impact that MMC has made on popular culture around the world.

MMC Season 1
MMC Season 7
MMC's The Party (Hollywood Records), produced by Dr. Dre & Teddy Riley

Co-produced by DISNEY EVENT GROUP and hosted by NSYNC's JOEY FATONE, #MMC30 will take place May 17 - 19, 2019 during Megacon weekend at Disney’s Hollywood Studios, Disney’s Epcot Center, and the Hyatt Regency Orlando as part of Mickey Mouse’s 90th birthday celebrations taking place worldwide.

#Mickey90
Did you know that our host Joey Fatone is an Orlando native and grew up with the Mouseketeers?!

#MMC30 will be live streamed online, and Disney Event Group is in discussions with Disney Channel and Freeform to potentially air a portion of the events.

“The Mickey Mouse Club cultivated a culture of diversity and inclusion long before it was brought to the forefront of corporate social responsibility. We are grateful to their organization for pioneering the message to our youth for so long...” - Barbara Poma, Executive Director, onePULSE Foundation.

#MMC30 will be an historic reunion event with proceeds benefitting onePULSE Foundation and their efforts to promote diversity and inclusion, and Give Kids The World Village to help fulfill the wishes of critically ill children of all backgrounds and faiths visiting Central Florida and its collection of theme parks and attractions. #MMC30 will also support youth arts & education through Always In The Club Foundation.

Whip Fundraising is providing extraordinary VIP Experiences and one-of-a-kind items for our live/silent auctions!!

MOUSEKETEERS: Seasons 1-7

Braden Danner, Brandy Brown-Pendleton, Britney Spears, Chasen "Chase" Hampton, Christina Aguilera, Dale Godboldo, Damon Pampolina, David Kater, Deedee Magno-Hall, Ilana Miller, Jason "Blain" Carson, Jason Minor, JC Chasez, Jennifer McGill-Bohannon, Jeune Pierre "Albert" Fields, Josh Ackerman, Justin Timberlake, Keri Russell, Kevin Osgood, Lindsey Alley, Marc Worden, Marque "Tate" Lynche, Matt Morris, Mylin Brooks-Stoddard, Nikki DeLoach, Nita (Booth) Young, Raquel "Roque" Herring, Rhona Bennett, Ricky Luna, Ryan Gosling, Tasha Danner, Terra (McNair) Deva, Tiffini Hale, TJ Fantini, Tony Lucca, and MMC's Hosts Mowava Pryor, Fred Newman, and Terri Eoff Misner.

Mouseke-Memories: "We Are Family" music video from entire SEASON 6 CAST!!

EVENT HIGHLIGHTS

FRIDAY - MAY 17, 2019
Mouseketeer Motorcade;
Handprint Ceremony;
Press Conference;
Concert Performance;
Private VIP Reception;
a Block Party, and...
Fireworks!
SATURDAY - May 18, 2019
1st Ever MMC-Con, FEATURING...
  • Mouseketeer Signings;
  • Sponsor/Exhibitor Experiences;
  • Special Guest 90’s Icons!
Fundraising Gala spotlighting our Charity Partners:
  • HISTORIC Cast Reunion Panel and Q&A
  • Live/Silent Auctions;
  • Musical Performances by 'Teers, and...
  • a special VIP Fireworks Experience!
DJ Afterparty and Mouseketeer Karaoke Jam with LIVE BAND!!
SUNDAY - May 19, 2019 (Next door to Megacon)
“Soul Sunday” Brunch featuring gospel performances by Mouseketeers!!

ATTENDANCE + REACH + SALES

Direct Brand Engagement Opportunities: Est. 4,000 #MMC30 Attendees + up to 100,000 Megacon Foot Traffic!

Email Blasts to over 1 Million Disney World Pass Holders and D23 Club members throughout Central Florida!

Mouseketeers with over 200 Million Social Media Followers!

#MMC30 Live Web Feed of events potentially reaching millions worldwide!

National / Local Radio Ads + TV Interviews with Mouseketeers!

Disney Event Group in discussion with Disney Channel & Freeform to possibly air a portion of events!

SOLD OUT >> 200 Private VIP Experiences @ $1,000/each
SOLD OUT >> 200 Early Bird GA Tix @ $125/each
ON SALE MID JANUARY 2019:
  • General Admission Tickets to #MMC30 @ $25-300/each
  • 200 VIP Reception Tickets at The Brown Derby inside Disney's Hollywood Studios @ $1,000/each
  • Admission to #MMC30 Gala inside Epcot Center's World ShowPlace @ $150/each (Single) - $5,000/each (Table)

SPONSOR & EXHIBITOR PACKAGES:

PRESENTING SPONSOR (1 Available): $250,000
CLUB MEMBER (4 Available): $25,000
VIP exhibitors (LIMITED): $2,500 - $10,000
Exhibitor Booths/ExperienceS: $250 - $750

For more details on...

  • Our 3-Day Event Itinerary;
  • Our Comprehensive PR & Promotional Plans;
  • Opportunities for SPONSORS & EXHIBITORS....

COME ON INSIDE!!!

EVENT ITINERARY & DETAILS

FRI MAY 17th through SUN MAY 19th (Day 1 - Day 3)

Registration & Hotel Check-in

#MMC30 guests will check in at our host hotel, the Hyatt Regency Orlando, and register for our weekend of events.

Hyatt Regency Courtyard
Hyatt Regency Pool

Our sponsors and exhibitors will have displays, experiences, and signage throughout the main foyer and registration area.

MAIN BALLROOM FOYER
MAIN BALLROOM FOYER
Sponsor & exhibitor Signage/Experiences

MEGACON also takes place just next door at the Orlando Convention Center, and sees up to 100,000 attendees. #MMC30 will work to find a mutually beneficial relationship with Megacon to capture some of this foot traffic for the benefit of our sponsors/vendors.

Convention Center connected to Hyatt Regency

DAY ONE EVENT - 5/17/19

Day 1 Evening

FRIDAY - MAY 17th @ 7pm

30th Anniversary Celebration

Disney's Hollywood Studios

Up to 10,000 ATTENDEES

Mouseketeer Motorcade!
In Classic Convertibles and 90’s Cars, the reunion Mousketeers parade through Disney’s Hollywood Studios. Magnetic signs on the cars customize the cars with celebrity status.
MOUSEKETEER Handprint Ceremony!
Disney and the Mouseketeers will memorialize this epic weekend of events where Mousketeer celebrity handprints are taken; with signatures added these are auctioned off later for charity.
Audrey Hepburn's handprint at Disney's Hollywood Studios
Press Conference!
Featuring Mouseketeers, our charity beneficiaries, and Disney executives.
VIP Reception @ The Brown Derby!
200 VIP guests will enjoy an “up close and personal” meet and greet in the Brown Derby with drinks and appetizers, as they meet the Mousketeers and explore Exclusive Sponsor & Exhibitor Experiences.
Live Concert in front of Groman’s Chinese Theater!
Live performances by Mouseketeers and special guests in front of Groman’s Chinese Theater, performing retro and current hits with custom projections.
Block Party w/ 90’s DJ & Fireworks!!
After the Mouseketeer Concert a DJ keeps the party fun along Hollywood Sunset Boulevard. Plenty of special event photo opportunities throughout the park offer guests opportunities to get photos with Mickey Mouse, “the leader of the band,” and the rest of his Gang. We look for synergy with a “sneak peek” or “newly opened” promotion of Hollywood Studios' new fireworks show, “The Wonderful World of Animation”
Disney Event Group is in discussions with Disney Channel to air all or a portion of event

DAY TWO EVENTS - 5/18/19

Day 2 / Morning

SAT MORNING - MAY 18 @ 9am - 12pm

#MMC30 Private VIP Meet & Greet

500 ROOM CAPACITY

PRIVATE MEET & GREET IN MOUSEKETEERS’ VIP SUITE (SOLD OUT - 200 Guests @ $1,000/Each)
MOUSEKETEERS' PERSONAL MEMORABILIA!
VIP GUESTS WILL BRUNCH WITH MOUSEKETEERS!
SPONSORED VIP EXPERIENCES & exhibitor DISPLAYS!
Original 90's Mouseketeer Deedee Magno-Hall's own specially-made MMC jacket!!
Elegant décor, lounge seating, tables for brunch, autographs, pictures/selfies.

Day 2 / Afternoon

SATURDAY - MAY 18 @ 1pm - 6pm

MMC-Con

World ShowPlace in Disney's Epcot Center

2,000 CAPACITY

Inspired by Disney's D23 Expo, MMC-Con will work with Disney Event Group to build out a once-in-a-lifetime experience for our Mickey Mouse Club fans!

Mouseketeer Signings and Merch
Disney Characters and Special Merchandise exclusive to this event
Sponsor/exhibitor Experiences & Displays

1990’s Theme: The entire World ShowPlace is transformed into an immersive 90’s setting...

  • Stage: Mickey Mouse Club Set (scenic flat with set pieces and props) becomes the backdrop to everything on stage
  • Décor: 90’s looks and colors as well as graphic patterns and phrases projected on stretched spandex screens
  • Music: soundtracks from the show and other 90’s hits
Mickey: The True Original Exhibition in New York celebrating #Mickey90
Surprise guest 90's icons with ties to MMC

Some of the 80's and 90's biggest stars were guests on MMC, including New Kids On The Block, TLC, Boyz II Men, and Brian McNight. And did you know that most of the "Beverly Hills 90210" cast got their start on MMC's serials: Jason Priestly, Shannon Doherty, and Jennie Garth!!

Fascinating panel discussions featuring MMC choreographers, hair/make-up artists, directors, producers, casting director, teachers, etc.

At 7pm we magically transform into a Fundraising Gala & After Party!!

Day 2 / Evening

SAT NIGHT - MAY 18 @ 7pm - 12am

#MMC30 Gala & After Party

At 7pm, the World ShowPlace will transform into “Mouseketeers & Memories” - a fundraising Gala & After Party spotlighting the work of onePULSE Foundation and Give Kids The World.

VIP Tables Benefitting onePULSE Foundation & Give Kids The World Village
Both VIP Plated Dinners and Carving Stations Servicing Lounge Seating
World ShowPlace's entrance is next to Canada in the Epcot Center

This exclusive evening allows a heartwarming peek into the lives and passions of our reunion Mouseketeers.

Targeting true-blue fans of the former Mouseketeers, die-hard Disney insiders, and local philanthropists, our Mouseketeers reveal intimate memories, behind the scenes secrets, and current passions.

Best of all, our walk down memory lane allows us to deliver our message of: inclusion, diversity and community.

THE EVENING WILL FEATURE:
  • Historic MOUSEKETEER REUNION PANEL and behind the scenes stories moderated by JOEY FATONE
  • Video remembrances of favorite episodes including audition tapes
  • Live or taped message from Mouseketeers unable to attend (EXAMPLE ONLY: Keri Russell from Broadway, Ryan Gosling on set, etc.)
  • Special performances by Mouseketeers, remounts of song/dance routines, current music etc.
  • #Disneybounding: Guests are encouraged to come in their best 90’s Mouseketeer styles

Charity Moment: Executives from “Give Kids the World” and “OnePULSE” will take the stage, and beautiful video montages spotlighting their work will be played.

Give Kids The World Village is an 84-acre, nonprofit resort in Central Florida that provides weeklong, cost-free vacations to children with critical illnesses and their families. Kevin Bacon here visits with one of GKTW's 'Wish Children.'
Executive Producers Chasen Hampton & Dale Godboldo visit Give Kids The World Village.

“We are truly honored to be a part of this special reunion of the Mickey Mouse Club. Wish children and their families who stay at Give Kids The World are visiting Central Florida with a wish to enjoy Walt Disney World and other Central Florida attractions. The joy that participants will bring to these precious families through their support of this event is immeasurable,” says Pamela Landwirth, President and CEO, Give Kids The World

onePULSE Foundation was established to create a sanctuary of hope following the tragic events that took place at the Pulse Nightclub, to honor the 49 angels that were taken, the 68 others who were injured, and the countless first responders and healthcare professionals who treated them.
Executive Producer Dale Godboldo at onePULSE's temporary memorial in Orlando

“The Mickey Mouse Club cultivated a culture of diversity and inclusion long before it was brought to the forefront of corporate social responsibility. We are grateful to their organization for pioneering the message to our youth for so long, and also for supporting onePULSE in our effort to fight hate and promote acceptance,” says Barbara Poma, Executive Director, onePULSE Foundation

Hip Hop Mickey: The "leader of the club” will comes out on stage for a fun show moment where he performs a hip hop routine complete with impressive “mouse moves” and a crew of hip hop dancers

Hip Hop Mickey and Chance The Rapper

Be A Mouseketeer: Elaborate 1990s “step into the scene” set and backdrop allow guests to become Mouseketeers with costume overlays

Mickey Mouse Club Set to take pictures and selfies!!

Live/Silent/Online Auctions: By Whip Fundraising & Charity Stars. Example items include: Mouseketeers’ Hand Prints, vintage treasures, VIP dream vacations, Kentucky Derby Experience, Oscars/Grammy tickets, Hamilton Experience, VIP concert tickets, etc.

Bid on a VIP experience with Mouseketeer Justin Timbelake!!
Bid on a Hamilton Experience for two!!

Celebrity Sighting: Mouseketeers wander the room and/or visit the tables

Epcot Finale Fireworks!!

Finale Fireworks: At 9pm our guests will enjoy a private group viewing location for IllumiNations: Reflections of Earth. Special Mickey Vision glasses will be distributed that turn every burst of firework and pinpoint of light into a Mickey Mouse head

After Party: At 9:30pm back in World ShowPlace (or out in Epcot’s East or West Quad TBD), with food and beverages, DJ and attractions! After Party will also feature a never-before-seen Mouseketeer Karaoke Jam with a LIVE BAND backing 90’s songs the ‘Teers are most known for on MMC.

This upscale charity event appeals to celebrity fanatics and local philanthropists
  • 50 VIP & Sponsor Plated Dinner Tables Available @ $5,000/Each
  • 200 GA Lounge Seating Available @ $150/Each
PRE-SOLD: 200 #MMC30 Fan VIPs @ $1,000/Each = $200,000 RAISED
PRE-SOLD: 200 GA Lounge Seating @ $125/Each = $25,000 RAISED
Disney Event Group is in discussions with Freeform to air all or a portion of event

DAY THREE EVENT 5/19/19

SUNDAY MORNING BRUNCH

MAY 19 @ 9AM - 1PM

"SOUL SUNDAY"

4,000 Capacity

LIVE performances by Mouseketeers!
Presentations, Praise & Worship!
Sponsor/exhibitor Experiences!
Gospel brunch featuring Mouseketeers: Jennifer McGill, Rhona Bennett (EnVogue), Nita Booth, Roquel Herring, Mylin Brooks, Blain Carson, Tasha Danner, and Matt Morris (TBD)
Windermere Ballroom in the Hyatt Regency Orlando

Matt Morris & Justin Timberlake - "Hallelujah"

EnVogue featuring Rhona Bennett - "Proud Mary"

Jennifer McGill - "Oceans"

PUBLICITY & PROMOTIONS

PUBLICITY

National and local press outlets throughout the country targeting hometowns and current residences of Mouseketeers. Stories ran throughout Q4 2018, and will continue through May 2019's event.

Stories will spotlight MMC’s impact on fans and its influence on an entire generation. We will also focus on our story of diversity and inclusion, and the missions of our charitable partners onePULSE and Give Kids The World.

TEASER PRESS

ET Online 1 - 9/18/18

ET Online 2 - 10/30/18

ANNOUNCEMENTS

FanFest (Exclusive) - 11/2/18

WESH2 on CW18 Orlando (TV) - 11/20/18

Charitable Partners Announced - 12/11/18

Publicity is handled by Melanie DuPont, Katz Public Relations: Melanie@katzpublicrelations.com | (706) 255-2235

PROMOTIONS

In coordination with NATIONAL PR OUTREACH:
  • Mid January 2019, MickeyMouseClubReunion.com will be updated to announce partnership with Disney and new event details and tickets;
  • Disney will promote #MMC30 to its 1 Million annual pass holders throughout Central Florida;
  • Mouseketeers will post the #MMC30 announcements across their Twitter, Facebook, and Instagram accounts, potentially reaching 100’s of millions of followers;
  • Ongoing email blasts to 3,500 #MMC30 Newsletter Subscribers (Est. 10,000 Subscribers by May 17, 2019);
  • TV Interviews + Social media + radio ad buys & contests/giveaways around the country.
Official Instagram, Facebook, and Twitter are: @AlwaysInTheClub

#MMC30 #Mickey90 #AlwaysInTheClub

ATTENDEE DEMOGRAPHICS

Average MMC Fan HH Income $55,000

Women 25 - 45 (85%) / Men 25 - 45 (15%)

Average #MMC30 VIP HH Income $500,000+

Women 35 - 55 (55%) / Men 35 - 55 (45%)

  • Caucasian 50%
  • Latin 20%
  • Asian 15%
  • African American 10%
  • Other 5%

Partner with us to celebrate 30 years of MMC & Hollywood Studios, and the 90th Birthday of the Leader of the Club!!!

#Mickey90

SPONSORSHIP LEVELS

Presenting Sponsor: $250,000 (1 Available)

YOUR BRAND presents...

Cast Reunion & 30th Anniversary Celebration of The 'All New' Mickey Mouse Club

YOUR BRAND FEATURED at venues for Direct Brand Engagement with attendees:

  • Your Brand/Experiences in Hyatt Main Foyer: 10,000 - 100,000 Potential Foot Traffic
  • Your Logo prominent on Hyatt & Epcot Main Stages, and Featured Placement in MMC-Con of Your Brand/Experiences: 6,000 Potential Attendees
  • Your Brand/Experiences inside Hyatt VIP Suite : 500 VIP Guests
  • Your Brand/Experiences inside Hollywood Studios’ Brown Derby: Additional 200 VIP Guests

YOUR BRAND featured on email blasts to 1 Million Disney Annual Pass Holders & D23 Club Members

YOUR BRAND included in all Press Releases + Television Programming (Disney Channel + Freeform)*

YOUR BRAND featured on worldwide LIVE PPV web feed of events: Est. 500,000+ Viewers

YOUR BRAND featured in Comprehensive Social Media Campaigns and Ad Buys

YOUR BRAND featured on Radio Promotions and Contests throughout the country

YOUR BRAND featured on www.MickeyMouseClubReunion.com

YOUR BRAND featured on COVER of Perfect Bind Collectible Magazine/Program (All Attendees)

  • Includes 2-Page Layout Ad/Story inside

YOUR BRAND as Cover Feature in Exclusive VIP Magazine (400 Magazines)

  • Includes 2-Page Layout Ad/Story inside

* Disney Channel and Freeform are in discussions and have not been confirmed

Club Member: $25,000 (4 Available)

And once in the Club... Always In The Club

YOUR BRAND inside venues for Direct Brand Engagement with attendees:

  • Your Brand/Experiences in Hyatt Main Foyer: 10,000 - 100,000 Potential Foot Traffic
  • Your Logo prominent on Hyatt & Epcot Main Stages, and Featured Placement in MMC-Con of Your Brand/Experiences: 6,000 Potential Attendees
  • Your Brand/Experiences inside Hyatt Orlando VIP Suite: 500 VIP Guests
  • Your Brand/Experiences inside Hollywood Studios’ Brown Derby: Additional 200 VIP Guests

YOUR BRAND included email blasts to 1 Million Disney Annual Pass Holders

YOUR BRAND mentioned in Press Releases + Television Programming (Disney Channel + Freeform)*

YOUR BRAND mentioned on worldwide LIVE PPV web stream of events: Est. 500,000+ Viewers

YOUR BRAND mentioned in Comprehensive Social Media Campaigns and Ad Buys

YOUR BRAND logo on www.MickeyMouseClubReunion.com

YOUR BRAND featured in 1-Page Layout Ad/Story in Collectible Magazine Program (All Attendees)

YOUR BRAND featured 1-Page Layout/Ad in Exclusive VIP Magazine (400 Magazines)

And year-round opportunities for activation with Always In The Club Foundation and its Project:NOW initiative!!

exhibitors receive DIRECT BRAND ENGAGEMENT w/ THOUSANDS of CAPTIVATED FANS!!

Additional brand participation online reaching millions worldwide!

exhibitor PRICING

BOOTHS / EXPERIENCES

CUSTOMIZED DISPLAYS, EXPERIENCES, PRICES AVAILABLE UPON REQUEST

@ Hyatt Regency Orlando

10,000 - 100,000 potential foot traffic from #MMC30 Registrants & Megacon Attendees

4,000 attendees inside ballroom during “Soul Sunday”

20 X 20 exhibitor BOOTH / EXPERIENCE - $750
10 X 10 exhibitor BOOTH / EXPERIENCE - $500
5 X 5 exhibitor BOOTH / EXPERIENCE - $250

@ Disney's Hollywood Studios

200 VIP Guests at Reception/Dinner @ The Brown Derby

20 X 20 exhibitor BOOTH / EXPERIENCE $10,000*
10 X 10 exhibitor BOOTH / EXPERIENCE $5,000*
5 X 5 exhibitor BOOTH / EXPERIENCE $2,500*

@ World ShowPlace inside Disney's Epcot Center

2,000 Attendees During MMC-Con & #MMC30 Gala

20 X 20 exhibitor BOOTH / EXPERIENCE - $750
10 X 10 exhibitor BOOTH / EXPERIENCE - $500
5 X 5 exhibitor BOOTH / EXPERIENCE - $250

ADDITIONAL PERKS FOR ALL exhibitors:

1/4 Page Ad in Perfect Bind Magazine Program (Provided to All Attendees)

Exhibitor Listed on www.MickeyMouseClubReunion.com with link to YOUR COMPANY WEBSITE

* LIMITED CAPACITY

MEET TEAM #MMC30

EXECUTIVE PRODUCERS: Rick A. Morris and former ‘Teers Chasen Hampton & Dale Godboldo

CO-EXECUTIVE PRODUCER: Lisa Cannata (Always In The Club)

PRODUCERS: Disney Event Group, Yvette Cherkala

VENUE/MARKETING: Nuila Events / Experient (Sachiko Nuila)

PRODUCTION: Tribe Unity (Vanessa Fune, Ana Reina)

TALENT COORDINATOR: Kimby Jagnandan

PUBLICIST: Katz Public Relations (Jessica Katz, Melanie DuPont)

CREATIVE DESIGN: OneOne77 (Kuo Yang)

CONTACT

Info@MickeyMouseClubReunion.com

Rick A. Morris / 205.410.6551 -RMorris@rsquaredconsulting.com

Dale Godboldo / 213.804.2477 - Dale@InternationalAPF.org

THANK YOU!! - Team #MMC30

This deck is in development for internal #MMC30 use only. All information contained herein is confidential and not for public dissemination.

#MMC30 is fiscally sponsored by International Arts & Philanthropy Foundation, Inc. (a 501c3), that has complied with the registration requirements of Chapter 496, Florida Statutes, the Solicitation of Contributions Act - REGISTRATION#: CH57323

A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800-435-7352) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.

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