Who is Really Granola?
Really Granola is a small batch, artisan Granola baker that features Organic ingredients made in Mount Horeb, WI. Their products contains no wheat, dairy, or salt and use Wisconsin specialties such as honey, maple syrup and cranberries.
Current State
Really Granola stays true to the traditional "Wisconsin-Made" style of branding with it being a little outdated and a little cheesy. Their website highlights the simplicity of their product with easy navigation and a simple multipage layout with minimal information. Their logo is simple and straight forward. The photography used on the website is low-res and inconsistent in styling. Their facebook page has little to no voice. They feature imagery of their product/packaging but not much beyond that. The most intriguing posts are submitted by fan's of the product.
A New Direction
Photography
PACKAGING
Type
Color
Really Granola Today
OLD LOGO VS NEW LOGO
PACKAGING
Credits:
Created with images by penelope waits - "granola"