Exam Preparation Guide: Adobe Campaign Standard Business Practitioner - Certified Expert AD0-E307
Introduction
The Adobe Certified Expert - Campaign Standard Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam.
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Exam Guide Sections
- Minimum candidate experience
- Intended audience
- Exam information
- Exam objectives and scope
- Online readiness self-assessment
- Practice test
- How to prepare for the exam
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified has:
- Experience working in a channel delivery environment (email, direct mail, mobile, and social); familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation; and an understanding of marketing metrics such as ROI, clickthrough rates, and conversion
- Field experience working with Campaign Standard with regular frequency
- An ability to process data files
- An understanding of the concepts of relational databases, triggers, APIs, and technical workflows
- An understanding of how to build marketing workflows and work with the underlying data to launch marketing workflows
- Experience configuring reports
- An understanding of campaign delivery set up and approvals
Intended Audience
The study guide is intended for candidates with broad experience in Adobe Campaign Standard. Typical roles of candidates preparing for this certificate include:
- Email marketing manager
- Digital marketing manager
- Campaign specialist
- Marketing operation manager
- Campaign product manager
- Campaign analyst
- Data analytics manager
- CRM manager
- Solutions manager
Exam Information
- Exam number: AD0-E307
- Exam name: Adobe Campaign Standard Business Practitioner
- Certificate level: Certified Expert
- Status: Active
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 100 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 30/50
- Price: $225 USD / $150 USD (India)
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Exam Objectives and Scope
Below is a list of exam topic objective areas that appear on the exam. We recommend you become very familiar with the exam topics and assess your depth of knowledge in those areas.
Section 1: Delivery management (25%)
- Apply best practices in setting up and deploying a delivery
- Determine the correct delivery configuration
- Apply Email Designer functionalities to appropriate scenarios
Section 2: Campaign management (25%)
- Apply configurations to execute workflows
- Apply best practices in planning, outlining, and modifying a campaign
Section 3: Requirements analysis (10%)
- Design a new workflow based on business/campaign requirements
- Interpret customer requirements
Section 4: Reporting (15%)
- Given customer requirements, determine the appropriate report to generate
- Given a scenario, customize an out-of-the-box dynamic report
- Given sample OOTB report data, provide an interpretation of the results
- Apply the process to schedule and send an OOTB report
Section 5: Troubleshooting (10%)
- Monitor and identify errors
- Analyze and interpret deployment results
Section 6: Data management and administration (15%)
- Explain data model resources
- Perform Campaign Standard administration
- Apply the process to build targeted audiences
Online Practice Test
We are excited to offer free practice tests and provide a detailed coaching report upon completion of each one. You will have unlimited access to all available practice tests for Adobe’s expert-level exams. Our practice tests are developed from the same blueprints as the live exams, so they can help you gauge how you are doing in each topic area. However, taking a practice test does not guarantee that you will pass the certification exam.
Go to the Scheduling Page > Practice Tests > Adobe Certification Prep Portal > click on Launch Adobe Exam Prep Portal (on the far-right side).
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Delivery management
Section 2: Campaign management
Section 3: Requirements analysis
Section 4: Reporting
- Get started with dynamic reporting
- Introduction to reporting
- Creating a report based on custom profile attributes
- Get started with dynamic reports
- Creating a report based on workflow segments
Section 5: Troubleshooting
Section 6: Data management and administration
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update February 2023.