M&E @ NAB 2017 Las Vegas

Meeting Snapshot:

Client: 30

Partner: 22

PR/AR: 10

Potential Revenue: $5.2 million ASV (based on current pipe)

Executive Activities:

Cross-Cloud VIP Reception. Future of TV Summit and Executive Dinner.

Accounts across these events: A&E, AT&T, AMC Networks, Charter, Comcast, Cox, Dish, Disney, ESPN, Fox, Hearst, NBC, New York Times, Scripps, Tribune, Turner, Viacom, Vice, and Warner Bros.

Title Breakdown: 31% C+. 49% VP. 20% Director

Unprecedented Partner Alignment with Accenture including an executive team dinner and four account-specific strategy meetings for AT&T, Univision, CenturyLink and Fox.

Recommendations for 2018

- 80% consider NAB a Tier I event that drives business.

- Review locations for meeting suites: Proximity to show vs proximity to executives.

- Continue support of invite-only executive events given their VP+ audiences.

- Increase focus on partner activity for joint account planning and action.

- Continue to leverage large press presence for Primetime & AEC.

Credits:

Created with images by tpsdave - "las vegas nevada cities"

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