The Design Process - Archetypes
I started the design process with the creation of user personas. Personally, I'm a big fan of design thinking and believe that empathy is a critical part of the design and problem solving process. If this weren't a hackathon with a limited time span, I would have conducted a full UX/Design research process, but even with the short time I wanted to do some part of the research process.
We started by choosing broad strokes of user types to attempt to appeal to the needs of divergent groups to hopefully allow the product to be as accessible as possible. We had three archetypes - Unorganized College Student Learning to Live on Their Own, Productivity-Oriented Professionals, and Parents w/ Children.
From there, I went at sketching out as many concepts as possible and rapidly testing out color palettes, visual aesthetics, and illustration styles to get a feel for what worked.
Because it was a grocery app in the time of Covid-19 I knew it needed to be comfortable, accessible, fresh, and expressive. It was important that the design didn't fall into the trap of feeling "sterile" and that it had visual elements that felt fruitful, alive, and human.
Running into problems
As I started moving into high fidelity mockups, something didn't sit right with me regarding the colors I chose. I knew I wanted to use these green colors and use a sharp orange to signify action and guide the user through the app, but every time I looked at the greens they felt...off.
When I lined up my color palette in a row I realized what it was. Those green colors together were the color of mold. For a grocery app.
Thank you for reading!
I still have much to learn about all areas of design but I am proud of this project and the speed at which we were able to bring it to a usable level. In conclusion, we won the Bronze award out of 550+ entries and the judge's choice recognition for the overall design of the project.
If you have any questions, don't hesitate to ask me at firstname.lastname@example.org and I would be more than happy to chat!