As a school, we decided that our approach to Stepping Into Business would be to adapt the project as one of our contexts for learning. Our aim was to teach all our our curriculum skills through the project in order to enrich the learning experiences for our pupils.
Once each team was established they began to develop their understanding of business.
Each team then had to choose an initial business name and create a team chant.
As part of their teamwork, each team had to develop a team contract. This was vitally important for each of the teams throughout the project as they referred back to their agreed contract in times of dispute. We found this to be a useful task in encouraging the children's personal and social skills.
Finally the day we had all been waiting for! #PitchDay was a chance for each of the businesses to share their product ideas with the 'Dragons' and receive constructive feedback to move their plans forward.
They each had to make a prototype product, including packaging, to show to the 'Dragons'.
Exhaustive scripts and powerpoint presentations were created to give each member of the business a structured part to play.
#PitchDay was incredible. The children overcame their nerves to deliver fantastic pitches to the 'Dragons'. They dressed smartly, used excellent body language and were grilled by the 'Dragons' on their product viability. The children knew their products well enough to answer knowledgeably and confidently.
Each of the businesses were given a week to produce their products, marketing material and stalls for #MarketDay.
We devised a success criteria for the businesses to follow. They had to design and create a stall/display, produce and package their products, prepare order forms for customized products and design and produce marketing materials.
All the children worked well together, despite the heatwave we were encountering at the time! All the groups had to problem solve a variety of issues from melting icing to running out of materials mid-production #thinkoutsidethebox
The big day arrived and everyone was incredibly excited, and more than a little apprehensive. We held #MarketDay in our New hall/courtyard in order to encourage as much business as possible from both the school, and the wider community (PCSO's, Cardiff University, governors etc.) whom we invited.
The week before #MarketDay we embarked on a multimedia marketing campaign to promote the event. An explanatory letter, written by our pupil governor, was sent home to all families in the school.
We used twitter to build up 'viral' marketing.
#MarketDay was one of the hottest days of the year but all the children delivered their products, stalls and marketing. They engaged brilliantly with customers and the hall was full to the brim with eager punters!
By the end of Market Day, each business had made a good profit, and in total the groups earnt £1070.56p!