The Psychology of Color Mora & ken

Color is a universal, nonverbal language, and we all intuitively know how to speak it. Colors can alter human behavior subconsciously, many businesses and websites use this technique to encourage us to do things we wouldn’t normally do. The way we feel and our emotions are also manipulated by color.

  • Red - draws attention, daring, raises blood pressure
  • Orange - boosts creativity and enthusiasm
  • Yellow - joy and positivity
  • Green - stability and harmony
  • Blue - anxiety reducing, trust
  • Purple - ambition, creativity, and indepence
  • White - safety and innocence
  • Black - powerful, formal, and elegant

What app do you spend the most time on before going to bed?

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Apps like Facebook, Twitter, and Tumblr have blue logos and backgrounds because blue light reduces the melatonin production in our brains, forcing us to stay awake longer.

Colors are also used in advertising, art, marketing, and movies to alter the way we feel when we see it. 90% of snap judgments made about products can be based on color alone.

Companies choose certain colors for their logos to fit the "personality" of their products and give consumers a certain idea about their company.

Colors on websites can even persuade you to make certain decisions. People could use this technique to encourage you to sign up for something that could be dangerous for your computer, making the site seem more trustworthy by using certain colors.

Artists and cinematographers use color in their pieces to give off a certain emotion for the viewer. Whether it be the theme of a painting or the tone of a scene in a movie.

How color can impact your mood and everyday life:

  • Orange, beige, tan = best for living rooms, stimulates conversation
  • Red, orange = good for dining rooms, increases appetite
  • Green = best for offices and classrooms, promotes concentration and thoughtfulness
  • Blue, green, violet = good for bedrooms, has a calming effect

Something as simple as wearing a yellow tee shirt to be happier during the day, choosing to be in a calming colored room to relax, or be in a green environment for wore effective work can greatly impact your mood. This knowledge of how colors interact with our brains can help you to make decisions to be less stressed!

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