Red Carpet Valet Parking creative session

For this creative session, think outside the box, think about what you want to be not what you are today, think about who you serve and how you want to reach them. This is our opportunity to learn everything we can about Red Carpet Valet so we can deliver the highest quality final product possible.

Who is your primary customer?

Who is your secondary customer?

What is the primary customer journey, how do they get to you and what is the process?

What is your secondary customer journey, how to they get to you and what is the process?

Primary Customer Persona (we are going to get specific and drill into the details, think general, think future clients)

Age:

Sex:

Type of car:

Brands they follow and love:

Education:

Job:

Characteristics (what are they most like):

What is their story? (Where are they from, where do they live, what do they do):

Secondary Customer Persona (we are going to get specific and drill into the details, think general, think future clients)

Age:

Sex:

Type of car:

Brands they follow and love:

Education:

Job:

Characteristics (what are they most like):

What is their story? (Where are they from, where do they live, what do they do):

Who are the top competitors in the valet hemisphere and how are they better or worse than you?

What do you do extremely well?

What do you not do well?

What is your competitive advantage over your competition?

What company or brand would you say is a lot alike and why?

What company or brand would you say is least like you and why?

When someone sees your brand, how do you want him or her to feel?

What words would you use to describe the characteristics of Red Carpet?

Open discussion

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